18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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18.B USER BENEFITS
Uniregistry will offer .MOM as an intuitively relevant top-level domain serving mothers.
We will provide affordable, predictable, transparent pricing; freedom to utilize names without micromanagement from the registry administrator; and transparent rules to prevent rights infringement and abuse.
18.B.1 Competition, Differentiation, and Innovation
Uniregistryʹs .MOM gTLD will increase competition by offering a specialized, semantically meaningful alternative to existing gTLDs. New gTLDs, like .MOM, allow businesses, organizations and individuals to identify their Internet presence with an easy to register and memorable name without having to purchase the name on the secondary domain name market in the current limited TLD offerings.
The registry will compete with other new market entrants on price, better top-down administrative management, and marketing.
The launch of a number of new, specialized, meaningful and distinctive strings as TLDs will facilitate bottom-up innovation of the naming system. Indeed, the value of each TLD will increase as more are added, because the ability of the SLD.TLD combination string to convey distinct information regarding the target site or service will increase.
Uniregistry plans to offer fixed, flat rate, predictable, and transparent pricing for all registrants in all parts of the world. Our business models do not contemplate price increases or variable pricing over the consumer price index (cpi) in the first five years of operation. We plan to maintain low, affordable prices as a core tenet of our culture of service to our .MOM registrant population.
Uniregistry does not have any interest in any user group or industry segment signified by the .MOM TLD. Uniregistry believes that registrants are best served by a neutral registry service without conflicts of interest. Interested entities or cartels composed of market participants seeking to run registries for their markets present a real risk of discriminatory operation of the TLD to the exclusion or detriment of competitors.
We do not believe delegation of a generic TLD to a participant in the designated industry, or to a favored group among several in what may be defined as a community, is appropriate, desirable, or serves the basic values of a free, fair and open Internet. Uniregistry will operate as a neutral registration platform, favoring no specific registrant or group of registrants.
18.B.2 User Experience
Our goal is to provide the highest quality experience for registrants and users. The technical infrastructure behind the registry is built and maintained using systems, software, and procedures from the Internet Systems Corporation (ISC). Internet Systems Corporation (ISC) is the premier provider of domain name registration and publication systems.
ISC maintains and extends the Berkeley Internet Name Daemon (BIND), the most widely deployed domain name server software on the Web. ISCʹs software is the reference standard against which all other domain name systems (DNS) are measured. ISC operates the F-root server, one of the 13 root servers, which facilitate the function of the Global Internet. ISC is an Internet-vanguard: they were among the first to feature multiple exchange points. ISC was first to deploy ANYCAST routing technology to allow a single virtual root server (or any DNS server) to be replicated around the world and was also was among the first to deploy Internet Protocol Version 6 (IPv6). ISC has one of the worldʹs largest operational deployments of Domain Name System Security Extensions (DNSSEC).
As a result of its contract with ISC, all aspects of the Uniregistryʹs hardware and software implementation are designed and built to be robust, replicated, and recoverable. Uniregistry hardware uses redundant elements such as power supplies, Redundant Array of Independent Disks (RAID) storage, and Error Correcting Code Memory (ECC). All network connectivity uses redundant interfaces, geographically differentiated pathways, and automatic fallbacks. Our databases are built using an architecture that uses master servers with hot standbys, meaning database files can be backed up or moved without stopping services.
All systems will be monitored 24x7x365 by a worldwide array of hardware and performance monitors backed by people at a central Registry Operations Center (ROC). Uniregistry transactions are time-stamped and logged in journals that may be used for audits or data reconstruction.
The partnership between ISC and Uniregistry will allow our gTLD to offer technical excellence at exceptionally affordable pricing.
18.B.3 Registration Policies in Support of the User Experience Goals
Uniregistry believes that first-come first-served is the most fair and inexpensive way to allocate registrations to the public. We plan egalitarian, flat-rate pricing made possible by the long-term payback horizon of our lead investor. Uniregistry plans to implement rate limited registration queues made equitable through a randomized, round robin acceptance of orders. This will make land-rush allocation of SLD registrations more balanced for all participants.
Uniregistry plans to improve the registration and ownership experience of registrants. These plans include ongoing post-registration redemption rights for outgoing registrants with a no-charge, 180 day suspension of expiring domain names to permit former registrants a long window to recover their accidentally expiring or forgotten SLD names, and to protect their residual reputation from harm or confusion with successive registrants. After names expire and an extended redemption period has passed, Uniregistry will delete names within a randomized one month window to avoid gaming of the deleted name stream by speculative entities with superior technical skills. Random deletion coupled with a registration query rate limit will permit would-be registrants of all levels of technical ability an opportunity to register their preferred SLD. Uniregistry plans to implement a ʺmust deleteʺ policy to work against such registrar warehousing of the expiring name stream and to give registrants of all levels of sophistication an opportunity to register their expiring name of choice.
18.B.4 Protecting the Privacy or Confidential Information of Registrants or Users
Uniregistry will work to ensure that registrant information is protected in the manner required by law in relevant jurisdictions. Uniregistry believes well-managed and accurate WHOIS is critical to the success and prosperity of a new namespace and proposes a WHOIS system of unparalleled reliability and accuracy. It also intends to launch an innovative registrant-centric, enhanced two-way ʺwhoisʺ (WHOIS) lookup service to protect registrants, Intellectual Property (IP) interests, and the public alike. This ʺgive-informationʺ to ʺget-informationʺ WHOIS facility will protect the privacy of registrants and the confidential information of registrants and users. It will allow registrants increased transparency about the use of their WHOIS data while at the same time providing accurate information to users of the WHOIS system.
18.B.5 Outreach and Communications
Uniregistry has a unique relationship with a large network of sites that market domain names in existing TLDs. We will leverage that relationship to increase awareness of the .MOM top-level domain. In addition, we will reach out to registrars by offering a percentage of first dollar gross sales as a marketing fee for registrants.
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