18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.NOWGlobal Top Level ApSView

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?
In the Sunrise phase trademark owners have priority, in Landrush, an auction or RFP will be applied and in the General availability phase, first-come⁄first-serve will be applied.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
Registrants will be able to enjoy both advantageous pricing and introductory discounts when register domain names for multiple years. Further, we will offer bulk registration discounts when register multiple domain names.
In compliance with the Registry Agreement we will offer registrars the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, we will provide advance written notice of any potential price increase.


iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
Pricing Policies and Commitments
Pricing for domain names at General Availability will be $15 per domain year. Global Top Level reserves the right to reduce this pricing for promotional purposes in a manner available to all accredited registrars. As Registry Operator, we reserve the right to work with ICANN to initiate an increase in the wholesale price of domains if required. As Registry Operator will provide reasonable notice, in accordance to the New ICANN Registry Agreement, to the registrars of any approved price increase.

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