18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.INCAfilias LimitedView

The mission of the .INC TLD is to provide corporations a namespace on the Internet to establish meaningful and relevant identities and to promote their companies. The primary purpose is to foster a sense of professionalism and trust among customers, businesses and organizations.

We anticipate a variety of reasons that businesses and individuals would want to acquire domain under the .INC TLD.

Businesses may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals.

Individuals may use .INC domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests.

There are approximately 5,000,000 registered Corporations in the US (Source: U.S Census Bureau Statistics of U.S. Businesses). While not all of them use the “Inc.” designation at the end of their company identities, the significant subset that do represent a vast market of potential entities who would be desirous of obtaining domains under the .INC TLD. We anticipate capturing a small percentage of those business in the first three years who will quickly realize the intrinsic value of the .INC TLD and will wish to be early adopters of this opportunity. Therefore, we forecast having approximately 50,100 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.

Similar gTLD applications: (27)

gTLDFull Legal NameDetail
.LLPmyLLP GmbHView
.LLCmyLLC GmbHView
.SARLmySARL GmbHView
.LTDADOMAIN ROBOT SERVICOS DE HOSPEDAGEM NA INTERNET LTDAView
.LTDmyLTD GmbHView
.SRLmySRL GmbHView
.hairYour Hair LimitedView
.WINEAfilias LimitedView
.LGBTAfilias LimitedView
.LTDAfilias LimitedView
.LOTTOAfilias LimitedView
.移动Afilias LimitedView
.ORGANICAfilias LimitedView
.PETAfilias LimitedView
.greenAfilias LimitedView
.TEAMAfilias LimitedView
.HOME.HOME REGISTRY INC.View
.KOSHERKosher Marketing Assets LLCView
.REDAfilias LimitedView
.BLUEAfilias LimitedView
.PINKAfilias LimitedView
.AVIANCAAerovias del Continente Americano S.A. AviancaView
.BLACKAfilias LimitedView
.CASINOAfilias LimitedView
.DESIAfilias Domains No. 4 Limited,View
.KIMAfilias LimitedView
.HEALTHAfilias LimitedView