18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.ITAUItau Unibanco Holding S.A.View

i. The goals of the applied-for gTLD as regards specialty, service level, and reputation are set forth in 18(a).

ii. From the Applicant’s perspective, .itau may bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to gTLDs (or even ccTLDs) has disappeared, the .itau top-level domain is currently intended to be unambiguous as regards:
the identity of the Applicant as the Registry Operator;
the source of the content and services offered under the .itau gTLD;
the affiliation between the Registry Operator and the gTLD; and
in term, and at the discretion of the Applicant, the affiliation between the Registry Operator (i.e. the Applicant) and any third party that is authorized by the Applicant to register and⁄or use one or more domain name registrations in the .itau gTLD.

iii. As mentioned in 18(a),key reasons why the Applicant is applying for the ..itau gTLD, which are related to user experience include:
utilizing new technology to improve customer accessibility;
providing customers with a recognizable and trusted identifier on the Internet;
providing customers with a trusted, secure and safe Internet environment, for example, to mitigate the risks of phishing attacks, directly under one of the world’s most trusted brands in the financial industry;
providing more vulnerable customers further assurance that their financial transactions are safe, secure, and genuine;
maintaining and improving Itau customer satisfaction with Internet banking; and
enabling penetration and use of the Internet for accessing financial services in Brazil and beyond.

iv. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .itau top-level domain:

1. Reservation and registration of domain names in the name of the Applicant. It is likely that this will be the scenario that the Applicant will put in place during the first months or even years of operation of the .itau gTLD. These names may include, but are not limited to:
descriptive names, referring to the actual day-to-day business activities of the Applicant or its affiliates;
descriptive names, referring to internal departments of the Applicant and its affiliates;
descriptive names, referring to the subsidiaries, affiliates and⁄or joint ventures of the Applicant; and
potentially also names relating to other stakeholders of the Applicant, to be determined by the Applicant following ICANN’s award and delegation of the .itau gTLD to the Applicant.

2. The Applicant intends that eventually other companies belonging to the Itau group will be able to register and use domain names under the .itau gTLD.

3. The Applicant also intends that eventually companies controlled, directly or indirectly, by Itau or its affiliates, as well as institutions, foundations and other organizations sponsored and⁄or created by Itau or its affiliates will be able to
register and use domain names in the .itau gTLD.

4. At a later stage, the Applicant may further expand the scope of eligible registrants of domain names under the .itau gTLD.

5. Launch of the TLD: If and when implemented by the Registry Operator (i.e. the Applicant), this is likely going to be a gradual process, whereby selected third parties that meet certain criteria, which the Applicant will be entitled to set at its
own discretion, may register domain names in the .itau gTLD. These processes may include the following:
a. Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements determined by the Applicant at that point in time to choose and, where allowed by the Applicant, to register the domain names that are identical to their trademarks.
b. Land rush and general availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
c. Depending on the terms and conditions in force at the time of launch of the gTLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the gTLD (i.e., the Applicant). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion.

v. Since the Applicant intends that initially all domain names registered under the .itau gTLD will be registered by the Applicant and, possibly at a later stage, other parties, the Applicant considers it important that Internet users will be able to identify the actual owner of every domain name registered in .itau and the direct contact information of all contacts associated with such domain name. Thus, the Applicant intends that, at least initially, no particular measures will be taken in order to prevent or hamper Internet users to obtain direct access to this information.

Given the fact that the Applicant is a company that is established in Brazil, it is subject to national privacy and data protection rules and practices and also rules and regulations that have been established with regard to bank secrecy. Thus, the Applicant will at all times be obliged to carefully consider these rules practices, and regulations and, where applicable, implement policies in conformance with these rules, practices and regulations, and this prior to and during the operation of the .itau gTLD.

vi. At this stage, the Applicant has not developed concrete and tangible plans in order to move its online activities from www.itau.com and many other active domain names used by the Applicant and its subsidiaries, affiliates and joint ventures. However, the Applicant has different ways to make existing and future customers, visitors and stakeholders aware of the (gradual) development of a new online environment under the .itau TLD, including but not limited to:
Direct and indirect marketing and branding initiatives;
Brochures and advertisements in newspapers, magazines, etc.;
Internet advertising campaigns, including paid search, pay-per-click advertising, etc.;
Having Internet traffic to www.itau.com or other domain names resolving into domain names registered in the .itau gTLD, which builds awareness with Internet users that the .itau gTLD exists; and
Marketing campaigns.

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