18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.CAMAC Webconnecting Holding B.V.View

The .CAM TLD is intended to benefit internet users by enabling them to communicate more easily and effectively with each other and with all internet users. Internet users will benefit from a more distinctive and trustworthy internet experience in dealing with .CAM domain registrants and users. The Company expects to provide an ample supply of relevant and available domain names for interested persons to claim an internet presence within the .CAM domain space.

(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The goal is to promote The Company’s online infrastructure and services to encourage internet users to interact online with each other. Today, hundreds of millions of people and entities utilize services which combine photography with the internet, and may benefit from registering and using .CAM domain names to communicate. The Company seeks to make .CAM domain names ubiquitous, by creating a recognized platform for individuals and entities that wish to create and distribute photographic or video content, or provide related services.

In order to achieve this goal, The Company intends to provide a trusted and secure domain space, with industry standard service levels. The Company has chosen Instra Corporation as its back-end registry services provider, with the expectation that it will deliver world class service to The Company and to all .CAM domain registrants and users. Instra is a proven and reputable domain name registrar and convergence technologies provider. The Company will demonstrate in this application that Instra and The Company are able to provide service levels that meet or exceed the highest standards for TLD operation.

(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

The TLD will provide an alternative to the current TLDs, focused upon the convergence between photographic and internet technologies. The TLD will serve as a differentiation force, as a distinctive name space that simplifies users’ choice to interact with people and entities via photo and video content and technology services.

The Company expects that many users will be able to directly navigate to intuitive .CAM domains and subdomains, saving time and resources from first accessing a search engine.

As it seems there will be many new TLDs, including a significant number of generic TLDs corresponding to media- and technology-convergent keywords such as blog, movies, music, news and sport. Therefore, it is expected that consumers will learn to distinguish the new TLDs from the existing TLDs and from other new generic, branded, geographical or cultural TLDs. The very use of domains within the .CAM TLD ultimately should impact competition by lessening the amount of other domain registrations that .CAM registrants register and maintain with existing registration providers. This effect, multiplied by many new TLDs, should result in increased competition among the existing registration providers. They will need to compete more fiercely for the remaining business interest in their existing TLDs, and with many new organizations offering use and⁄or registration of new TLD domain names. The logical effect should be lower pricing and better service for all internet users.

Today, it is often difficult to find a relevant and easily available domain name from existing registration providers. Even if one is found, often pricing is prohibitive because the domain name is only available on the secondary market. All new domains must be purchased from third parties and then managed as intellectual property assets. These expenses and complications can be dramatically reduced over time. The .CAM TLD will allow people and entities with an affinity to the convergence of photographic and internet technologies to innovate and create many uses for domain names which with today’s restrictions on the availability of domain names are too complicated or expensive. An ample supply of immediately available, relatively inexpensive domain names relevant to this convergence is likely to pay dividends in ways we do not currently foresee.

(iii) What goals does your proposed gTLD have in terms of user experience?

The TLD is intended to function with leading-edge technologies and business practices, ensuring a trustworthy and positive user experience. The goal is to promote The Company’s online infrastructure and services to encourage internet users to interact online with each other via the convergence of photographic and internet technologies.

More specifically, The Company intends for users to perceive the TLD as a trustworthy indicator of the source of online information, entertainment and services relevant to this amazing technological convergence this is only in its infancy. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks, as further described in response to Questions 26, 28 and 29.

In addition, the TLD will provide an easily navigable and predictable domain name space. For example, personalname.CAM for personalized websites, and product.CAM for websites or services relevant to this convergence. All of this will lessen users’ confusion when interacting online, as the intuitive meaning of “CAM” will differentiate .CAM websites from older gTLDs such as .com, .net and .org which have not had any particularized meaning to internet users since the late 1990’s.

(iv) Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The .CAM TLD will be open and unrestricted, allowing anyone to select an appropriate .CAM domain name for their own legitimate purposes, provided that they represent that they will put the .CAM domain name to some use relevant to the convergence of photographic and internet technologies. Bad faith and other illegal uses of .CAM domain names will not be tolerated. The Company will implement an Acceptable Use Policy as further described in response to Question 28, and also will implement the UDRP, URS and all other ICANN-required rights protection mechanisms. Further, The Company will implement additional rights protection mechanisms as described in response to Questions 26, 28 and 29, in effort to provide a more secure, trusted and different TLD registration service than is available from the legacy gTLD providers.

(v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The Company intends for users to perceive the TLD as a trustworthy indicator of the source of online information and services. User trust is enhanced when users are confident that their private or confidential information is securely protected. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks. With respect to WHOIS data, The Company intends to comply with ICANN policies and otherwise to ensure that complete and accurate WHOIS information is readily accessible for every .CAM domain name.

The Company intends to deploy DNSSEC and to comply with all of the other policies and practices required by ICANN in the Registry Agreement and⁄or via any Consensus Policy. And of course, The Company already complies with all applicable laws and regulations relating to internet security and the privacy of users’ confidential information. Furthermore, The Company already employs commercially reasonable practices with respect to the security of online transactions and users’ private or confidential information.


(vi) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Use of domains in the TLD will effectively outreach and communicate to the intended audience the availability of the TLD, not only for the specific purpose at hand but also for more general or intuitive purposes. For example, a user who first sees an advertisement for productname.CAM may later directly navigate to company.CAM to search for other products of the producer. Besides The Company’s own specific efforts to communicate the newTLD to its intended audience, The Company expects that audience and relevant media to further communicate the TLD as they communicate about The Company and the TLD, and about domain names, websites and services which feature .CAM domain names.

In sum, outreach and communication are important in order to achieve the projected benefits of the TLD, but also will be inherent via use of the TLD, and further will be enhanced by the viral nature of communications about the TLD and individuals and entities who use .CAM domains. As it seems there will be many other new generic TLDs presented to internet users, it is expected that the outreach, communications and media relating to each of them, individually, will lead to collective benefit insofar as many internet users will quickly grasp the concept behind such TLDs, and will expect many companies to operate them in generally consistent ways, for the benefit of their intended audience.

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gTLDFull Legal NameDetail