18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.buildPlan Bee LLCView

The Registry will enact rules to eliminate any social costs associated with the creation of a new TLD. The proposed gTLD will adopt policies that preemptively address negative consequences, in addition to analyzing behavioral trends to identify issues as they emerge. Registry’s evaluation of the market and its potential registrants suggests that registrations of .build domains will be active rather than defensive in nature, as with .com and other open TLDs. Due to the existence of significant communities of interest relating to building and construction, the TLD presents registrants with opportunities aligned to their pursuits. Registrants will have the opportunity and the incentive to work together in promotion of their shared interests.

To accomplish this, the Registry will be compliant with all relevant laws and statutes, and all ICANN policies and procedures, including without limitation, the Digital Millenium Copyright Act (“DMCA”), Uniform Domain-Name Dispute-Resolution Policy (“URDP”), and Uniform Rapid Suspension system (“URS”). The Registry will also adopt protection mechanisms against spam, phishing, data theft, IP infringement, and Domain Naming System (“DNS”) attacks.
(i) Method for resolving multiple applications for a particular name:
During the Sunrise period, multiple applications for a particular domain, assuming all are properly listed in the Trademark Clearinghouse and⁄or otherwise verified in accordance with ICANN policies and procedures, will be resolved through an auction.
During the Landrush period, multiple applications for a particular domain name will be resolved through an auction process.
During the general registration process, multiple applications for a particular domain name will be resolved on a first come first serve basis.
(ii) Cost benefits to registrants intended for implementation:
The Registry reserves the right to offer introductory discounts and advantageous pricing to industry leaders or other entities that enhance the professional reputation and visibility of the gTLD.
The Registry may coordinate with registrars to offer price discounts for customers purchasing multiple domains or bundled services.

(iii) Intended contractual commitments to registrants regarding the magnitude of price escalation:
The Registry will comply with the Registry Agreement and will make contractual commitments to registrants regarding the pricing policy(ies). This includes complying with all pricing requirements detailed in Article 2.10 of ICANN’s New gTLD Registry Agreement. The gTLD may from time to time adjust prices in accordance with market rates and other applicable factors throughout the internet community.

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gTLDFull Legal NameDetail
.constructionDot Construction, LLCView
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