18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.TOKYOGMO Registry, Inc.View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Multiple applications for a particular domain name for general registration will be resolved on a first-come-first-served basis as are current gTLDs. However, multiple applications for a particular domain name during the .TOKYO initial launch phase will be resolved as follows:

Sunrise Registration Process
- Auction

Priority Registration Process
- First-come-first-served

Landrush Process
- Auction

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

In order to encourage new registrations and renewals of .TOKYO domain names, the Applicant will run campaigns or rebate programs from time to time. The Applicant believes it is important to run campaigns that meet the needs of registrars; therefore, it will exchange ideas with registrars and make an effort to run campaigns that reflect registrar input. The Applicant promises equal treatment for all .TOKYO registrars.

The planned campaigns⁄rebate programs are as follows:

New Registration Promotion
This is a promotion that provides discounts on first year registration fees of new domain names registered during a predetermined period. The discount will be provided in the form of a rebate credit to the registrar’s account at the end of the campaign period. Registrars interested in the promotion will need to sign up and may be required to deliver the benefit to registrants in some way (i.e. provide registrants with discounts on new registrations).

Bulk Registration Rebate Program
This is a promotion that provides a volume discount on the first year registration fee of new domain names registered during a predetermined period. The amount of rebate will depend on the volume of the new registrations made during the campaign. The discount will be provided in the form of a rebate credit to the registrar’s account, at the end of the campaign period. Registrars interested in the promotion will need to sign up.

Co-Marketing Program
This program is aimed at expanding recognition of the TLD whereby the Applicant will bear part of the marketing cost of promotions relating to the TLD, conducted by registrars. All registrars interested in the program will be required to sign up and discuss details of the marketing plan in advance with the Applicant.

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