18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.juniperJUNIPER NETWORKS, INC.View

18(B) I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .juniper gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Juniper also seeks to foster its online reputation and provide an authoritative internet space through which Juniper is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .juniper gTLD will make positive contributions to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):

The .juniper gTLD will simplify how internet users interact with Juniper by providing a distinctive domain space. Internet users will be able to directly navigate to the .juniper gTLD site, saving time and resources searching for Juniper’s official site. Juniper aims to provide specific second or third level domain names referring to its products and services to simplify user navigation around its website and provide clarity to the company’s portfolio of services. Further, Juniper aims to combine all information relating to services unique to the .juniper brand to facilitate user efficacy in finding related information more easily. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion and provide false or misleading information about Juniper. Juniper can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .juniper domain space. With complete control over the .juniper domain space, users will be able to rely on the information provided on the website as accurate, complete and up-to-date. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .juniper domain space, which will differentiate interaction between internet users and Juniper.


COMPETITION:

The differentiation of .juniper gTLD as a trusted site for Juniper will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .juniper domain space. As a result, .juniper will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .juniper will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Juniper has the ability to create second or third level domain names including the use of geographic names and IDNs on demand, at a later stage, which are relevant to its customer base, services and products. This will help elevate Juniper’s standing in the networking and security equipment, software and services market and allow the company to improve its services to its customers. Juniper will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .juniper gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Juniper will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Juniper. Therefore, the .juniper gTLD will:

- provide a simple and intuitive reference and access point for internet users by providing shorter domain names for the company’s solution microsites;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names for all relevant information unique to the company’s products and services on demand;

- allow the use of IDNs to enable customer to interact directly in their native language;

- allow the use of geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


.juniper should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .juniper gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE

The proposed registration policy is attached in response to Question 28.

Only Juniper will be eligible to register domain names in .juniper at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Juniper is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including complying with all relevant requirements and standards for the internet networking industry.

Juniper has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Privacy is of fundamental concern to most of Juniper’s customers as such Juniper has a strong interest in ensuring a high level of privacy protection for its customers. Juniper’s privacy policy covers the areas including:

- Collection of personally identifiable information: for the provision of services as requested by the users; Notice and ability to opt-out: Allowing users to ‘opt-out’ on Juniper’s electronic or other communications;

- Disclosure and transfer of personal information;

- Accessing and updating personal information; and

- Questions and dispute resolution in relation to Juniper’s privacy policy.


As the .juniper gTLD will only be available to Juniper, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Juniper will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Juniper will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Juniper will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Juniper and its users interacting with Juniper online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .juniper gTLD. Juniper already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include:

- Encrypting data during transmission rather than passing confidential information in plain text;

- Storing data only when required and, when required, limiting the places where such information will appear;

- Restricting access to stored information by using complex authorisation rules for access; and

- Using secure HTTPS connections with the utmost level of security certificates.


Juniper will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .juniper domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity in order to guide web traffic into Juniper’s website.

Juniper plans to create communication vehicles such as the use of the media, press release and digital campaigns to promote the new .juniper gTLD and to showcase how security in the network is increased by its use.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users may be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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