18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.TUBELatin American Telecom LLCView

The goal of the .TUBE top-level domain is to establish itself as the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using public, for business, political, personal or any other purpose, through an association with specialized topics or communities of interest promoted in video format; and, as the recognized top level domain name for Internet consumers to look for to know which people, businesses, information sources or other online resource associate themselves with particular topics or communities of interest.

This applicant, like most organizations, takes its good reputation seriously. We are fully cognizant, for example, that artistic, political, economic and social issues, all of which can be associated with .TUBE, often provoke heated debate and are at times controversial. However, we recognize and support the free speech rights of both registrants and Internet users as fundamental rights, and believe that such free speech rights are important to the success of the .TUBE business plan, and that any plan to stifle free speech would be more harmful to .TUBE’s reputation and business success than any attempt by us to govern speech. That being said, to protect .TUBE’s reputation and the associational benefits it offers registrants and Internet consumers, we will actively promote and enforce our Acceptable Use Policy, which we believe will effectively combat improper or unlawful unprotected speech and online conduct. We believe that these mechanisms will be effective in assuring the reputation of the .TUBE top level domain, its registrants, and Internet users, as well as the public.

The .TUBE top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with .TUBE, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .TUBE domain name will do so because of its association with particular topics of interest and a desire to communicate in a video format or because they want to reach those who do, and not for other reasons. In these ways, the .TUBE top-level domain will bring a special association and ability to clearly identify particular topics and communicate in a video format to the top-level domain name space.
We believe that the .TUBE top-level domain will add significantly to competition and differentiation in the top-level domain space, both for registrants and Internet consumers. With respect to competition, registrants are presently extremely limited in their choice of domain names that allow them to efficiently and effectively associate themselves with particular topical video related sites and communities. The availability of useful, effective, straight-forward domain names on existing top-level domains, such as .com, .net and .org, are few and far between, or may be for sale at prices that are out of reach for most. .TUBE will allow registrants to obtain useful, effective, straight-forward domain names rather than be forced to purchase, for example, their fifth, sixth or even later choice .com or .net name, which may well barely relate to the registrant’s purpose or use of the domain name and⁄or may be confusingly similar with numerous other .com or .net domain names. In addition, some existing generic top-level domain names, though newer, such as .xxx, may be inappropriate for most registrants for content associational reasons, while country-code top-level domains, though numerous, are not useful or appropriate for many registrants for geographical associational reasons. Thus, .TUBE will increase competition for registrants who want a domain name that clearly, effectively and efficiently associates them with particular topics in a video format for their domain name purposes as well as for those registrants who want to reach Internet users who identify them as an online destination.

.TUBE will also increase pricing competition in the top-level domain name space by assuring that .TUBE domain names are priced at levels that are appropriate to the vast majority of potential registrants to whom .TUBE is targeted.

Internet consumers also benefit from this increase in competition, as less confusing and clearly associated .TUBE domain names will make it easier for them to know that the owner of the second-level domain name seeks to associate or promote a particular topic or community through a video format.

Likewise, .TUBE will significantly help increase differentiation in the top level domain space. Existing leading generic top level domains names, such as .com, .net and .org no longer require and no longer represent any real differentiation in association, purpose or content. Newer top level domains, such as .xxx, .aero and .museum, do represent differentiation, but are either inappropriate or unavailable to most prospective registrants at whom .TUBE is targeted. .TUBE will further increase differentiation by allowing registrants to be associated, and consumers to know that the registrant seeks to associate or promote a particular topic or community through a video platform.

In terms of user experience, a goal of .TUBE is to provide users with a top-level domain name that easily allows them to recognize that the registrant seeks to have its second-level domain name (and content) associated with a particular topic or community. We believe this will be of substantial benefit to the Internet user community, as it will allow them to more easily and more readily understand the purpose or motives of the registrant’s website or email, allowing for better, more efficient and more effective use of their time online.
Another goal of .TUBE in terms of user experience is to protect third-party rights as well as to prevent abusive uses of a .TUBE domain name. We intend to achieve this goal by crafting our Naming Policy, Acceptable Use Policy, and other policies to be readily understandable and easily accessible, and by making sure that our mechanisms for enforcing rights and preventing abuse (such as our Complaint Resolution Service) operate effectively, efficiently, and fairly, as well as by ensuring that they work symbiotically with other ICANN-mandated rights protection mechanisms such as the UDRP, the URS, and the Trademark Claims Service.

We have crafted a draft framework for registration of .TUBE domains that fully support the goals, mission and purposes set forth above. Our draft registration framework is based on advice from ICANN, WIPO, applicable laws, and a variety of other expert sources. Specifically, the .TUBE draft framework includes these interrelated sets of agreements setting forth our policies and regulations, all of which registrants must agree to be bound by:

The Registrant Agreement, which registrars contracted with .TUBE must present to registrants. This is a collateral agreement to the Registrar Registry Agreement (detailed below), and will bind registrants to .TUBE’s Acceptable Use Policy (as detailed below), .TUBE’s Privacy & Whois Policy (detailed below), ICANN-mandated rights protection mechanisms (including the Universal Dispute Resolution Policy (“UDRP”), and the Complaint Resolution Service;
The Acceptable Use Policy (“AUP”), which details the proper use of domain names that end in .TUBE, which is incorporated by reference in the Registrant Agreement that registrants must agree to;
The Privacy and Whois Policy, which describes how a registrant’s personal data is to be used, which is also incorporated by reference in the Registrant Agreement;
The Registrar-Registry Agreement, which is the contract between .TUBE and its ICANN-accredited registrars which sets forth, inter alia, the duties and obligations of the registrar with respect to .TUBE registrants and the .TUBE registry; and
The Naming Policy, which sets out .TUBE’s policies governing prohibited, blocked or reserved domain names.

These agreements and policies are designed to ensure transparent and non-discriminatory policies for the registration of .TUBE names; fair and competitive pricing; protection of personal data and privacy; adherence by registrars and registrants to the AUP; protection of trademarks, the names of natural and juristic persons and other property rights; prevention of the registration of illegal terms; and the prevention violations of the law. Moreover, our policies promote competition among registrars, combat abuse of the DNS, address cybercrime, protect intellectual property rights, and align the .TUBE top-level domain with applicable regulatory and legislative environments and Internet registry best practices.

These policies will effectively support the key mission, purposes and goals of the .TUBE top-level domain, which is to allow registrants who want to associate themselves with contents in video format, while at the same time protecting third-party rights and preventing abuse.

We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific interests or associations. We rejected such limitations because they would interfere with .TUBE’s primary mission, purpose and goals which are to encourage as many registrants as possible to associate themselves with particular topics or communities for any legal purpose. Factors that we took into account when considering a more restrictive registration policy included:

Our recognition that registrants of a .TUBE domain name will self-select because they have an interest in a particular topic, sport, hobby, or community, and this fact will naturally reduce the number of potential registrants; and,
Because restrictive policies such as, for example, requiring membership in a specific organization or organizations, would exclude many legitimate registrants from obtaining a .TUBE domain name. For example, and by way of illustration, if membership an organization were required for registration, businesses and charitable organizations that would find a .TUBE top-level domain name an effective marketing tool would be excluded from registering a .TUBE domain name as they might not be eligible to be members in an organization that accepted only natural persons for membership.

With respect to protecting registrant privacy and confidential information, we will comply with applicable ICANN rules, including Whois policies, and all applicable laws, rules and regulations of appropriate jurisdictions. Registrant privacy and use of confidential information are set forth in our Privacy & Whois Policy. Information concerning updates and changes to the Privacy & Whois Policy will be promptly and prominently displayed on the .TUBE web site.

.TUBE’s back-end registry services provider will also be required to employ industry standard procedures to prevent the unauthorized or illegal access of registrant privacy or confidential information.

With respect to users, .TUBE’s Registration Agreement will require that all registrants must comply with any and all applicable laws, rules or regulations concerning user privacy and confidential information for applicable jurisdictions, and that failure to do so may result in suspension or loss of their .TUBE name, and may in addition result in legal actions by appropriate authorities.

Outreach and communications will both be important to .TUBE achieving its projected benefits.

Outreach to targeted potential registrants will be important to .TUBE achieving its projected benefits by allowing it to cost-effectively and quickly market to the most likely potential registrants, and to promote the ways in which .TUBE will allow them to associate themselves with particular topics or communities of interest, and how their association with .TUBE helps further their interest those topics. To achieve this outreach, we intend to leverage our existing relationships with groups that promote their interests or communities through a video format, as well as engage in advertising, promotion, social media outreach, and other methods of reaching potential registrants. .TUBE believes that outreach to people and organizations that already identify themselves through video format give it the best chance of launching the top-level domain as strongly as possible, giving it the best chance of long-term viability, and thus the best chance of providing its projected benefits to registrants.

Communications will be as important to .TUBE achieving its projected benefits as outreach. .TUBE will be an open top-level domain, available to anyone interested in having a .TUBE domain name, and .TUBE’s best chance of establishing itself as a viable top-level domain is to have as many potential registrants as possible know about .TUBE and why a .TUBE domain name may be right for them. However, many potential registrants for .TUBE domain names who may want to associate their Internet presence through the video format, or use a .TUBE domain name to communicate with those who do, will be missed by .TUBE’s direct outreach efforts. Communications, in particular communication via social networks and blogs, will be helpful in reaching these potential registrants.

Communications will help .TUBE realize its goal of serving registrants beyond the United States. Given our finite marketing resources, communications through free resources, such as social networks and blogs will allow us to promote .TUBE to members of the international community who want a domain name that associates them with contents in video format, or use a .TUBE domain name to communicate with those who do.

Communications will help .TUBE keep in touch with its registrants, to understand how they would like to see .TUBE develop, and to understand how we can improve our policies, registration rules, or other aspects of our operations or administration.

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