18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.beautyTop Level Domain Holdings LimitedView

The beauty industry, including perfumes, cosmetics, and salons, is estimated to represent more than $300 billion in the United States alone. (source: http:⁄⁄www.examiner.com⁄skin-care-in-nashville⁄skin-care-industry-booming-with-baby-boomers-from-80-billion-to-114-billion) .BEAUTY believes that this industry would benefit from its own top-level domain.

The goal of the .BEAUTY top-level domain is to provide a clear and definitive label for beauty-related content, products and services on the Internet. With this easily recognized extension, .BEAUTY websites will benefit consumers by helping them efficiently find relevant goods, services and information related to the cosmetics and personal care industry.

The beauty industry encompasses stores, salons and products that include perfumes, cosmetics, skin-care products, toiletries and personal grooming products. Diet, health, personal care and fashion products are also part of the industry that markets to women about being or becoming more beautiful.

Beauty products, in particular soap and perfumes, have been present in human culture for thousands of years. The advent of movies and television and other global media forms have helped the cosmetics and anti-aging industries to become a significant part of the world economy.

Today, the industry is estimated to be represent greater than $300 Billion in annual sales and is one of the fastest growing industries in the U.S. Anti-ageing products represent a current market of $80 Billion according to Global Industry Analysts, while skin care alone represents a $20 Billion dollar segment. (source: http:⁄⁄www.examiner.com⁄skin-care-in-nashville⁄skin-care-industry-booming-with-baby-boomers-from-80-billion-to-114-billion)

Sales of cosmetics and toiletries through Internet channels have exploded, growing by nearly $1 billion since 2005, according to the latest Beauty Retailing USA 2010 report by Kline & Company. More double-digit growth is expected as consumers are increasingly drawn to the convenience of at-home shopping to meet their beauty needs. (source: http:⁄⁄www.skininc.com⁄spabusiness⁄management⁄retail⁄130412793.html).

As this growth in beauty e-commerce increases, a clear and standard domain extension will benefit consumers looking to identify beauty-related content.

Another significant component of the .BEAUTY mission is to provide a platform for beauty services. According to the Bureau of labor Statistics, 712,000 people work as barbers, hairdressers or cosmetologists, and this number is expected to grow 14% from 2010 to 2020, roughly in line with overall employment growth. The overall number of beauty salons in the US is 65,000 (source: http:⁄⁄www.hoovers.com⁄industry⁄hair-care-services⁄1213-1.html).

Similar gTLD applications: (0)

gTLDFull Legal NameDetail