18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.blogTop Level Domain Holdings LimitedView

The goal of the .BLOG domain is to encourage the free flow of ideas and expression through the use of blogs and similar Internet-based self-publishing software. The .BLOG gTLD will and provide bloggers and blog-readers a better Internet identifier than current registration choices.

A blog (originally a shortened form of “web log”) is a website containing the writerʹs or group of writersʹ experiences, observations, and opinions regarding various topics and issues; blogs may include images, videos and links to other Web sites. To “blog” or to do “blogging” is the act of adding content to a blog.

As of the first quarter in 2010, there were an estimated 450 million active English-language blogs. (Source: http:⁄⁄www.hattrickassociates.com⁄2010⁄02⁄how_many_blogs_2011_web_content). Blogs include but not limited to art blogs, photography blogs, news blogs, law blogs, etc. There is a blog to cater to virtually any subject, activity or trade in which people are interested.

Given the large number of blogs, the .BLOG top-level domain will alleviate pressure on the over-crowded .COM namespace and allow bloggers to find good domain names at a price well below the high prices charged in the .COM secondary market.

Similar gTLD applications: (2)

gTLDFull Legal NameDetail
.blogPersonals TLD Inc.View
.BLOGPRIMER NIVEL S.A.View