18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.DELOITTEDeloitte Touche TohmatsuView

The purpose of the .deloitte TLD is brand enhancement and protection, and an enhanced website user experience.

“Deloitte” refers generally to one or more of Deloitte Touche Tohmatsu Limited, its member firms, and their related entities (including Applicant), each of which is a legally separate and independent entity.

“Deloitte” is also a brand under which this network of entities operates. The independent member firms that are part of the Deloitte network provide audit, consulting, financial advisory, risk management, and tax services to clients throughout the world under the Deloitte brand name. They, and other members of the Deloitte network, also interact with non-clients through websites, recruitment efforts, general marketing, charitable work and other activities under the Deloitte brand name.

The Deloitte brand is reflected best through a consistent presence which not only transcends geographic borders, but also encompasses various client service and non-client activities of the Deloitte network. The Deloitte brand is currently represented in the .com TLD and numerous other TLDs throughout the world.

A shift to the proposed “.deloitte” TLD will, at the highest of levels, connect audiences of the Deloitte network in the most clear and direct manner possible under one universal TLD. It will support the existing brand architecture of the Deloitte network, which promotes a master-brand construct with the Deloitte brand name receiving the most prominent treatment on all materials, programs, and initiatives. Sub-branding, which is unilaterally discouraged throughout the Deloitte network, will be more easily avoided through a clearer hierarchy of nomenclature, whereby all pages at all levels “roll up” to .deloitte.

Operational efficiencies are expected to be realized through a centralized ownership of domains and the harmonization of various Deloitte-branded websites, through intuitive domain taxonomy.

In addition to brand enhancement and alignment, we believe a .deloitte TLD will provide more security and consistency for the website user. For example, in contrast to other TLD regimes, the .deloitte TLD will be fully DNSSEC enabled from the outset, enhancing the security of the Internet environment. Perhaps more important, a global TLD should dramatically minimize the danger of internet users being misdirected to false or misleading domain names. Visitors to a .deloitte domain should therefore have more confidence that they are using an authentic and secure website.

Please see www.deloitte.com for more information about the Deloitte network and www.deloitte.com⁄about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail