18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.盛贸饭店Shangri‐La International Hotel Management LimitedView

The key goals of the proposed new .盛贸饭店 gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Shangri-La International also seeks to foster its online reputation and provide an authoritative internet space through which Shangri-La International is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .盛贸饭店 gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .盛贸饭店 gTLD will simplify how internet users interact with Shangri-La International by providing a distinctive domain space. Internet users will be able to directly navigate to .盛贸饭店 gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Shangri-La International can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .盛贸饭店 domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .盛贸饭店 domain space, which will differentiate interaction between internet users and Shangri-La International.


COMPETITION:

The differentiation of .盛贸饭店 gTLD as a trusted site for Shangri-La International will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internets users will be encouraged to interact with domain names under .盛贸饭店 domain space. As a result, .盛贸饭店 will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .盛贸饭店 will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Shangri-La International who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Shangri-La International has the ability to create second or third level domain names including the use of geographic names and IDNs on demand which are relevant to its customer base, products and services. This will be complemented by Shangri-La International’s separate application for the .tradershotels gTLD. Shangri-La International will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .盛贸饭店 will provide a positive user experience, which meets the changing and growing needs of the global internet community. Shangri-La International will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Shangri-La International. Therefore, .盛贸饭店 gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- use IDNs to enable customer to interact directly in their native language;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


.盛贸饭店 should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .盛贸饭店 gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of Shangri-La International will be eligible to register domain names in .盛贸饭店 at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

Shangri-La International is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information, including the Personal Data (Privacy) Ordinance of Hong Kong (Ordinance).

Shangri-La International also has implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. Shangri-La International has a strong interest in ensuring a high level of privacy protection for its customers and will only acquire and use personal information, as necessary, in a fair and lawful manner. Shangri-La International’s Privacy Policy fully complies with the Ordinance and regulates the collection, use, disclosure and transfer of customers’ personal data and information, including for the following purposes:

- providing customers with a better, more personalised level of service;

- processing and⁄or confirming hotel arrangements;

- providing and charging for hotel accommodations and other goods and services;

- in the case of (a guest loyalty program) Golden Circle (GC) applicants and members, processing their application and administering their GC membership;

- providing privileges, benefits and services to customers and for GC Members, arrange for the same to be provided by any participating hotels, airline partners and partners of GC;

- fulfilling contractual obligations to customers, any person involved in the process of making customers’ travel arrangements (e.g. travel agents, group travel organisers and your employer) and vendors (e.g. credit card companies, airline operators and other loyalty programmes);

- conducting market analysis, market research, customer satisfaction and quality assurance surveys, direct marketing and sales promotions;

- responding to requests for information and services;

- providing for the safety and security of guests;

- disclosing the winner of contests and lucky draw competitions; and

- meeting legal and regulatory requirements.


As the .盛贸饭店 gTLD will only be available to affiliate and associated entities of Shangri-La International, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Shangri-La International will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Shangri-La International will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Shangri-La International will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Shangri-La International and its users interacting with Shangri-La International online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .盛贸饭店 gTLD. Shangri-La International already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of firewalls with intrusion prevention and Secure Socket Layers for data protection.

Shangri-La International will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .盛贸饭店 domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

Similar gTLD applications: (7)

gTLDFull Legal NameDetail
.tradershotelsShangri‐La International Hotel Management LimitedView
.盛貿飯店Shangri‐La International Hotel Management LimitedView
.香格里拉Shangri‐La International Hotel Management LimitedView
.shangrilaShangri‐La International Hotel Management LimitedView
.kerryhotelsKerry Trading Co. LimitedView
.嘉里大酒店Kerry Trading Co. LimitedView
.pitneyPitney Bowes Inc.View