18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.SinaSina CorporationView

SINA believes the proposed operating rules to initially limit registration to SINA and its subsidiaries will provide a clear and simple online environment for consumers of SINA’s services. Therefore there is no need for other trademark and brand owners to defensive register in the gTLD except those potential partners become affiliated to SINA (i.e. a contractual obligated entity of SINA that uses SINA’s services) . This shall also provide consumers with a single trusted source for SINA with a substantially lower risk of fraud and⁄or scams for its customers. SINA also believes that the safeguards set forth in the Applicant Guidebook and the proposed business modeled outlined in Section 18(a) will minimize and potential negative social costs.

What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?
SINA believes that the proposed operation of the .SINA gTLD as set forth in this application has no known negative consequences or cost implications on consumers. To the contrary, the proposed operation of this registry will likely lead to direct and quantifiable benefits to consumers. SINA believes that by following the core corporate goals as identified in Section 18(a) it will be able provide real value to consumer, and minimize any potential negative consequences⁄costs.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?
SINA does not envision multiple applicants for the same domain name, as domain names will initially only be allocated to SINA and its subsidiaries. If and when SINA decides to permit third party registrations within the gTLD, SINA will evaluate and decide upon a best in class allocation mechanism that can include and balance the interest of rights holders, registrants, registrars resellers, as well as users in general.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
SINA does not envision any pricing, introductory discounts, bulk registration discounts because these marketing⁄commercial initiatives are inconsistent with the mission and purpose of the .SINA gTLD as mentioned previously. Moreover, it is the current best thinking of SINA that .SINA domain name registrations will be provided to the eligible registrants at no-cost initially.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
SINA is committed to providing the domain name registration periods set forth in the registry agreement. However, as noted above the registration and use of the domain name is conditioned upon the registrant being a subsidiary or an affiliate of SINA, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Additionally, as noted above, the current best thinking of SINA that .SINA domain name registrations will be provided to SINA subsidiaries or affiliates initially at no-cost.

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