18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.globalxGlobalX Information Services Pty LimitedView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .globalx gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. GlobalX also seeks to foster its online reputation and provide an authoritative internet space through which GlobalX is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .globalx gTLD will make positive contributions to the wider internet community by providing:

DIFFERENTIATION (INCREASED TRUST):

The .globalx gTLD will simplify how internet users interact with GlobalX by providing a distinctive domain space. Internet users will be able to directly navigate to .globalx gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. GlobalX can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .globalx domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .globalx domain space, which will differentiate interaction between internet users and GlobalX.


COMPETITION:

The differentiation of .globalx gTLD as a trusted site for GlobalX will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .globalx domain space. As a result, .globalx will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .globalx will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. With the .globalx gTLD, GlobalX will have the ability to streamline second or third level domain names including the use of geographic names on demand which are relevant to its customer base, services and products. The .globalx gTLD will provide GlobalX greater freedom to create individually tailored domains for its clients. GlobalX will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .globalx gTLD will provide positive user experience, which meets the changing and growing needs of the global internet community. GlobalX will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by GlobalX. Therefore, .globalx gTLD will:

- provide an easy and intuitive reference and access point for internet users;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by eliminating user confusion;

- create significantly increased customer loyalty through the use of individually tailored second level domains for specific clients; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .globalx gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution existing processes, the .globalx will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only affiliate entities of GlobalX will be eligible to register domain names in .globalx. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

GlobalX is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to the information services industry, including compliance with the Data Protection Act 1998 (UK), the Privacy Act 1988 (Australia) and the Privacy Amendment (Private Sector) Act 2000 (Australia) as well as the Australian National Privacy Principles in respect of the collection, use, disclosure and handling of personal information from individuals.

GlobalX has also implemented its own privacy policy to demonstrate its commitment to the protection of user privacy and confidential information. GlobalX has committed to respect both the 10 Information Privacy Principles (IPP’s) as well as individual Government and non-Government suppliers Privacy requirements. GlobalX’s privacy policy as published on its website informs internet users about:

- GlobalX’s collection of personal information;

- use of personal information, which include provision of services to its clients and to improve the quality and nature of GlobalX’s services to its clients through maintaining client database and informing clients of its new goods and services;

- commitment to protection of personal information

- access and correct of personal information


A similar policy exists for our UK operations in line with UK privacy laws. Privacy is of fundamental concern to most of GlobalX’s customers and as such GlobalX has a strong interest in ensuring a high level of privacy protection for its customers.

As the .globalx gTLD will only be available to affiliate entities of GlobalX, initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. GlobalX will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, GlobalX will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

GlobalX will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both GlobalX and its users interacting with GlobalX online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .globalx gTLD. GlobalX already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include:

- the protection of all systems by Firewall technology which incorporates Intrusion Detection System (IDS)⁄ Intrusion Prevention System (IPS) at a hardware level;

- the assurance of privacy via demilitarized zone (DMZ) and virtual local area network (VLAN) segregation;

- the control of all systems via Microsoft Active Directory which implement GlobalX’s security policy;

- the classification and secure storage of information as per the classification, implementation of information classification enforcement on deny first basis via Active Directory;

- implementation of stricter contractual compliance if the provider of the information requires this;

- the use of a secure server using the latest 128-bit Security Sockets Layer (SSL) encryption technology; and

- access controlled areas.


GlobalX will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .globalx domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be publicised by a campaign to promote recognition of the new gTLD within its chosen client communities.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.marketsIG Group Holdings PLCView