18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.samsungSAMSUNG SDS CO., LTDView

It is not likely that there will be multiple applications of a particular domain name of the new gTLD SAMSUNG SDS proposes, but it will be processed on the first come, first serve basis. It will be processed in an order domain name application with information required in Registration Policy Article 7.2 arrives to the registry.

However, it must be reviewed thoroughly whether it falls under the following registration requirements before its registration can be permitted. To prevent improper registration or registration to prevent usage, registration of reserved names is limited.

Registration Requirements
1. The alphabet [A to Z] or [a to z], Hangul Syllables(11,172 characters of complete Hangul), numbers [0 to 9] and hyphens are available for use for domain names.
2. The domain name shall contain a minimum of 3 characters and a maximum of 63 characters. If the domain name contains Hangul Syllables, shall contain a minimum of 1 characters and a maximum of 17 characters.
3. The domain name cannot begin nor end with a hyphen and third character and fourth character cannot have consecutive usage of hyphen.
4. Registrants is limited to SAMSUNG SDS, SAMSUNG Group, and SAMSUNG affiliates.
5. Of the registrant information, at least one of registrant name or registrant email must be information related to SAMSUNG SDS, SAMSUNG Group or SAMSUNG Affiliates.
6. Registrants shall ensure that all Whois information is up-to-date, complete and accurate.

Reserved names
1. The two-character string.
2. Reserved names specified by ICANN.
3. The abbreviations (in English) of all country and territory names contained on the ISO 3166-1 list.
4. The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World.
5. The list of United Nations member states in all 6 official United Nations languages.
6. Characters undermining public moral and public interest of Republic of Korea .

Explain any fee benefits for registrants
Registration fee of the new gTLD proposed by SAMSUNG SDS is 100 USD per one year, and there is no fee benefits for multiple year registration or multiple registrations.

SAMSUNG SDS predicts there will be immeasurable benefit for the companyʹs refutation and marketing rather than temporary price benefit for the following reasons.

Just between the two short years of 2009 and 2010, several gTLD and ccTLD registered with improper purpose or cyber squatter have been collected through WIPO dispute resolution. It is expected that there will be more of such cases. The collected domain names were simply SAMSUNG.** or 삼성.**, and it required continuous monitoring, personnel commitment ,and costly investment.

Although SAMSUNG SDS limits registration eligibility of new gTLD to SAMSUNG SDS, SAMSUNG Group and SAMSUNG affiliates, it can be considered that very large benefit is provided just by the expectation that no more ceaseless efforts will be put into monitoring and collecting domain names registered with improper purpose or cyber squatter.

If the new gTLD is delegated and utilized, it will use character strings of goods or services related to SAMSUNG SDS, SAMSUNG Group, and SAMSUNG affiliates, or board member name such as product-name.SAMSUNG(or product-name.삼성) and director-name.SAMSUNG (or director-name.삼성), different from existing gTLD. Expecting worldwide usage, this combination or brand and company name or board member name will not only essentially blocks registration by a third party, but also maximize marketing effect that cannot be converted into values.


Registration period and registration fee increase
An ICANN accredited registrar that has executed the registry-registrar agreement for the New gTLD will be offered an option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar.

As SAMSUNG SDS does not plan to reflect any factors influencing registration fee such as inflation for the following next years (three years at the least), no increase in registration fee is planned. However, if there is an registration fee increase, an ICANN accredited registrar that has executed the registry-registrar agreement for the New gTLD shall advance a written notice of any fee increase (including the result of the elimination of any refunds, rebates, discounts, product tying, Qualified Marketing Programs or other programs which had the effect of reducing the fee charged to registrars) in no less than one hundred eighty (180) calendar days. Also, it complies to and executes as the registry agreement Article 2.10 states.

2.10 Fees for Registry Services.
(a) With respect to initial domain name registrations, Registry Operator shall provide
each ICANN accredited registrar that has executed the registry-registrar agreement for the TLD advance written notice of any fee increase (including as the result of the elimination of any refunds, rebates, discounts, product tying or other programs which had the effect of reducing the fee charged to registrars, unless such refunds, rebates, discounts, product tying or other programs are of a limited duration that is clearly and conspicuously disclosed to the registrar when offered) in no less than thirty (30) calendar days. Registry Operator shall offer registrars the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar.
(b) With respect to the renewal of domain name registrations, Registry Operator shall provide each ICANN accredited registrar that has executed the registry-registrar agreement for the TLD advance written notice of any fee increase (including the result of the elimination of any refunds, rebates, discounts, product tying, Qualified Marketing Programs or other programs which had the effect of reducing the fee charged to registrars) of no less than one hundred eighty (180) calendar days. Notwithstanding the foregoing sentence, with respect to renewal of domain name registrations: (i)Registry Operator only needs to provide thirty (30) calendar days notice of any fee increase if the resulting fee is less than or equal to (A) the period beginning on the Effective Date and ending twelve (12) months following the Effective Date, the initial fee charged for registrations in the TLD, or (B) for
subsequent periods, a fee which the Registry Operator provided a notice pursuant to the first sentence of this Section 2.10(b) within the twelve (12) month period preceding the effective date of the proposed fee increase; and (ii) Registry Operator need not provide notice of any fee increase for the imposition of the Variable Registry-Level Fee set forth in Section 6.3. Registry Operator shall offer registrars the option to obtain domain name registration renewals at the current fee (i.e. the fee in place prior to any noticed increase) for periods of one to ten years at the discretion of the registrar.

(c) In addition, Registry Operator must have uniform fees for renewals of domain name registrations (“Renewal Fees”). For the purposes of determining Renewal Fees, the fees for each domain registration renewal must be identical to the fee of all other domain name registration renewals in place at the time of such renewal, and such fee must take into account universal application of any refunds, rebates, discounts, product tying or other programs in place at the time of renewal. The foregoing requirements of the Section 2.10(c) shall not apply for (i) purposes of determining Renewal Fees if the registrar has provided Registry Operator with documentation that demonstrates that the applicable registrant expressly agreed in its registration agreement with registrar to higher Renewal Fees at the time of the initial registration of the domain name following clear and conspicuous disclosure of such Renewal Fees to such a registrant, and (ii) discounted Renewal Fees pursuant to a Qualified Marketing Program (as defined below). The parties acknowledge that the purpose of this Section 2.10(c) is to prohibit abusive and⁄or discriminatory Renewal Fees practices imposed by Registry Operator without the written consent of the applicable registrant at the time of the initial registration of the domain and this Section 2.10 (c) will be interpreted broadly to prohibit such practices. For purposes of this Section 2.10(c), a “Qualified Marketing Program” is a marketing program pursuant to which Registry Operator offers discounted Renewal Fees, provided that each of the following criteria is satisfied: (i) the program and related discounts are offered for a period of time which will not exceed one hundred eighty (180) calendar days (with consecutive substantially similar programs aggregated for purposes of determining the number of calendar days of the program), (ii) all ICANN accredited registrars are provided the same opportunity to qualify for such discounted Renewal Fees; and (iii) the intent or effect of the program is not to exclude any particular class(es) of registrations (e.g., registrations held by large corporations) or to increase the renewal fee of any particular class(es) of registrations. Nothing in this Section 2.10(c) shall limit Registry Operator’s obligations pursuant to Section 2.10(b).
(d) Registry Operator shall provide public query-based DNS lookup service for the TLD (that is, operate the Registry TLD zone servers) at its sole expense.

Similar gTLD applications: (3)

gTLDFull Legal NameDetail
.samsungSAMSUNG SDS CO., LTDView
.doosanDoosan CorporationView
.CROWNCrown Equipment CorporationView