18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.nokiaNokia CorporationView

Nokia is the world’s leading manufacturer of mobile devices. More than 1.3 billion people across 160 countries connect using a Nokia device, from voice optimised mobile phones to the latest Internet connected smart phones. In 2011, Nokia sold 417 million devices, reported net sales of €38.7 billion and invested €5.6 billion across R&D centres in 16 countries.
Nokia supports ICANN’s goals of introducing innovation and competition to the DNS without compromising security or stability. Nokia has been an active participant in the ICANN community since its formation. It has been represented on the ICANN Board and has also contributed to Policy Development through the Business Constituency, the Intellectual Property Constituency, several Working Groups and initiatives focussed on security and stability. Nokia was also a founding member of the .mobi gTLD registry. Nokia plans to leverage its prior knowledge of registry creation and governance in operating any new gTLD.
Nokia is applying for “NOKIA” string, and will deploy a Standard Registry to meet its business needs which include:
To ensure that the integrity of the Nokia brand, recognised as one of the most valuable brands in the world by InterBrand, is maintained at the highest available level in the domain name system: Nokia has a portfolio of registered intellectual property rights around the world. Securing the string “NOKIA” in the domain name system is an extension of current brand development and protection.
To keep Nokia at the forefront of innovation and technological development: Nokia plans to use best-practice DNS configuration and functionality, and will be monitoring and contributing to the development of new standards and services through participation in ICANN and the IETF.
In a separate application Nokia will also be applying for the Chinese translation of Nokia, “诺基亚” string.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.诺基亚Nokia CorporationView