18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.nowOne.com A⁄SView

i. The Applicant has international exposure in relation to Internet hosting services with more than 900.000 customers in 149 countries. The proposed gTLD aims at consolidating the reputation of the Applicant through a new identifier, that can easlily be recognized;
ii. From the Applicant’s perspective, .NOW will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .NOW top-level domain aims to be unambiguous as regards the identity of the Registry Operator, the source or nature of the content and services offered under the .NOW and⁄or the affiliation between the Registry Operator and the TLD;
iii. As mentioned in the vision mission statement before, some of the key reasons why Applicant is applying for .NOW are:
1. Marketing and branding: reflect the Applicant’s newest key brand ‘NOW’ at the top-level of the DNS’ hierarchy,
2. Safety and security, given the fact that the Registry Operator will be able to quickly intervene if and when it discovers abuses of the registration policy;
3. Affiliation between the ‘NOW’ brand and the hundreds of product brands registered and⁄or used by One.com and⁄or its subsidiaries in their day-to-day business;
iv. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .NOW top-level domain include but are not limited to:
1. Reservation of domain names in the name of the Applicant. These names include:

a) descriptive names, referring to the actual day-to-day business activities of the Applicant and⁄or its subsidiaries;
b) descriptive names, referring to the internal departments of the Applicant;
c) descriptive names, referring to the subsidiaries of the Applicant;
d) product and service brands promoted by the Applicant and⁄or its subsidiaries now and in the future;
e) etc.

2. Launch of the TLD:

a) Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names that are identical to their trademarks;
b) General availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
c) Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Applicant for the TLD (One.com). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion;

v. Given the fact that the Applicant is a company that is established in Denmark, it is subject to both national and European privacy and data protection rules and practices.

vi. The Applicant is a webhosting company that has been established in 2002 and has been trading as part of the One.com Group under the B-One and One.com brands ever since. Since its establishment, it has developed an important reputation in innovative web hosting services, winning awards in several specialized magazines (Editor’s choice PC Magazine Netherlands & Belgium, July-August 2009; #1 UK Budget Web Hosting Provider UK Web Host Directory, June 2009; #1 ‘Unix Web Hosting’ Award Winning Provider UK Web Host Directory, November 2008; etc.) The Applicant serves more than 900.000 customers in 149 countries. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the.NOW TLD and services offered thereunder, including but not limited to:
1. Internet advertising campaigns;
2. having Internet traffic to its key domain names resolving into domain names registered in the .NOW TLD;
3. email marketing campaigns; etc.

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