18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.ZARAIndustria de Diseño Textil, S.A. (INDITEX, S.A.)View

Describe the Mission⁄purpose of your gTLD

Inditex is a group with a global footprint, present in over 80 countries, incorporating eight different chains. The Inditex group is growing exponentially, having boosted its strategy on the five continents in the year 2011-12. At the 2011 financial year end, Inditex’s net sales were €13.8 billion, creating a net income of €1.9 billion.

The Inditex group is split into eight main brands: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Uterqüe, and its stores are located in first-class commercial locations.
Inditex’s online presence is also growing, with the group undertaking a clear commitment to developing its corporate web page and social networks. In 2007, it launched an online Zara Home store and in 2010 an online Zara store, with Massimo Dutti, Bershka, Oysho and Stradivarius following suit in 2011. Inditex plans to follow this up with the launch of Zara online sales in China in the Autumn Winter season of 2012. This online presence has been strengthened by the 15 million admirers that the eight chains have accumulated on social networks making Inditex one of the most watched companies on the internet. Inditex is applying for a new gTLD registry for the character string .Zara. Zara is the group’s most prominent brand, with a sales contribution of 64.8% of the total sales generated in 2011. It is an internationally recognisable brand having inaugurated stores in Australia, South Africa, Taiwan, Azerbaijan and Peru in the 2011 financial year, contributing to a total of 5,527 stores in 82 markets at the financial year end.

The Mission of the .Zara registry can therefore be described as:

To protect the integrity of the world famous Zara brand in the domain name system whilst at the same time enhancing secure internet communication between members of the Inditex Group and customers, partners, shareholders and industry commentators.

The purpose of the .Zara registry, which will be a Standard Registry as opposed to a Community-based Registry, is:

• To ensure that the integrity of the Zara brand is maintained: Inditex has a portfolio of registered intellectual property rights around the world for the character string Zara. Securing the term Zara in the domain name system is an extension of current brand protection policies.
• To offer a stable and secure platform for electronic communication that is within the direct control of Inditex.
• To keep Inditex at the forefront of internet technological development: although Inditex will only be using best-practice DNS configuration and functionality for the foreseeable future, the company will be monitoring the development of new technologies and wishes to be in a position to exploit them, if appropriate, as they emerge.

The success of the .Zara registry will not be determined by the number of domains created or income generated by registrations as there will not, at least initially, be, a market in Zara domains. The success of the .Zara registry will be judged by the security and stability it brings to Inditex’s communications and the enhancement it provides to the equity that rests in the Zara brand.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail