18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.العليانOlayan Investments Company EstablishmentView

#18(b):
The TLD is intended to benefit internet users by enabling The Company to communicate more easily and effectively with all internet users, and particularly with The Company’s many customers, employees and business associates. Internet users will benefit from a more distinctive and trustworthy Internet experience in dealing with The Company and its affiliates. The Company expects to benefit from the TLD by increased and more effective brand recognition in its marketing and communications, and by having an ample supply of relevant and available domain names to use in its business. In addition, the TLD will permit The Company to have greater control over its online brand and services, including but not limited to robust trust and security features. In turn, those benefits are certain to result in a better internet user experience, particularly for those internet users interested in The Company and its products.

i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The TLD ultimately is intended to function as The Company’s online branding and services platform. It is intended to function with leading-edge technologies and business practices, ensuring a trustworthy and positive user experience. The goal is to use The Company’s online infrastructure, services and marketing to encourage Internet users to interact online with The Company and its affiliates.

The Company anticipates having an ample supply of relevant domain names available for its use, which will assist in marketing all of The Company’s products, delivering products and services, and developing new services. The Company further anticipates licensing the use of domains and⁄or subdomains to affiliates, though only on such terms as to ensure that The Company maintains control over the registration and use of such domains. Such terms would be enforced via monitoring, and violations could lead to termination of the license.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

The TLD will provide an alternative for The Company and its stakeholders to the current TLDs. The branded nature of the TLD will serve as a differentiation force, as a distinctive name space that simplifies users’ choice to interact with The Company and⁄or its affiliates. For example, many users more likely will be able to directly navigate to intuitive domains and subdomains, saving time and resources from first accessing a search engine.

As it seems there will be many new .BRAND TLDs, it is expected that consumers will learn to distinguish them from the existing TLDs and from new generic, geographical or cultural TLDs. The very use by The Company of domains within the TLD ultimately should impact competition by lessening the amount of domain registrations that The Company registers and maintains with existing registration providers. This effect, multiplied by many companies who choose to own and operate their own TLDs, may result in increased competition among the existing registration providers. They may need to compete more fiercely for the remaining business interest in their existing TLDs, and with many new organizations offering use and⁄or registration of new TLD domain names. The logical effect should be lower pricing and better service for all Internet users.

The Olayan TLD will allow The Company to innovate and create many uses for domain names which today are too complicated, or are unforeseen. Today, it is often difficult to find a relevant and easily available domain name from existing registration providers. Even if one is found, often pricing is prohibitive because the domain name is only available on the secondary market. All new domains must be purchased from third parties and then managed as corporate assets. These expenses and complications can be dramatically reduced over time. Furthermore, an ample supply of immediately available, inexpensive domain names relevant to The Company is likely to pay dividends in ways we do not currently foresee.

iii. What goals does your proposed gTLD have in terms of user experience?

The TLD ultimately is intended to function as The Company’s online branding and services platform. It is intended to function with leading-edge technologies and business practices, ensuring a trustworthy and positive user experience. The goal is to use The Company’s online infrastructure, services and marketing to encourage internet users to interact online with The Company and its affiliates.

The Company intends for users to perceive the TLD as a trustworthy indicator of the source of The Company’s online information and services. The Company intends to use advanced technical and policy measures to ensure the security of online transactions and communications, and to ensure that domain names in the TLD are only used for purposes authorized by The Company. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks.

The TLD will reinforce the ideals of The Company. Therefore, domains within the TLD will only be used for purposes authorized by The Company. Domain usage guidelines will be established and enforced, to constantly reinforce the Olayan experience and the reputation of the space.

In addition, the TLD will provide an easily navigable and predictable domain name space. For example, geographicnames.Olayan for locations of The Company’s localized websites, function.Olayan for websites related to that company function, product.Olayan for websites related to that product. All of this will lessen users’ confusion when interacting online with The Company.

Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The Company intends to be the sole registrant of domain names within the TLD. This will ensure that such domain names only are used for purposes authorized by The Company. Only relatively few, specifically designated employees of The Company will have authority to use or to authorize the use of any such domain names.

To the extent that The Company authorizes affiliates to use any such domain names, a written license will ensure that The Company maintains control over all use of the domain name(s). That license will include specific guidelines and restrictions relating to use of the domain name(s), including but not limited to specific prohibitions against:
- Illegal or fraudulent actions;
- Spam
- Phishing
- Pharming
- Willful distribution of malware: (Computer viruses, worms, keyloggers, and trojan horses etc)
- Botnet command and control
- Distribution of child pornography;
- Illegal Access to Other Computers or Networks
- Defamation of The Company, its businesses, employees, etc.

Use of all licensed domains will be monitored, and compliance with the contractual restrictions and guidelines will be enforced. Violations of any restrictions, guidelines or other contractual conditions may result in termination of the license. Indeed, such licenses will be revocable by The Company at any time, for any reason.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The Company intends for users to perceive the TLD as a trustworthy indicator of the source of The Company’s online information and services. User trust is enhanced when users are confident that they are in fact interacting with the website and service they are intending to interact with, and that their private or confidential information is securely protected. The Company intends to use advanced technical and policy measures to reasonably ensure the security of online transactions and communications, and to reasonably ensure that domain names in the TLD are only used for purposes authorized by The Company. The Company intends to provide a safe and legitimate Internet space, enhancing user experience by mitigating security-associated risks.

The Company intends to deploy DNSSEC and to comply with all of the other policies and practices required by ICANN in the Registry Agreement and⁄or via any Consensus Policy. And of course, The Company complies with all applicable laws and regulations relating to Internet security and the privacy of users’ confidential information. Furthermore, The Company already employs commercially reasonable practices with respect to the security of online transactions and users’ private or confidential information.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

The Company intends ultimately to use the TLD in many of its marketing initiatives, and in relation to many of its core operations and services. Use of the TLD in this way will effectively outreach and communicate to the intended audience the availability of the TLD, not only for the specific purpose at hand but also for more general or intuitive purposes. For example, a user who first sees an advertisement for product.Olayan may later directly navigate to search.Olayan to search for other products of The Company. Besides The Company’s own specific efforts to communicate the new TLD to its intended audience, The Company expects that audience and relevant media to further communicate the TLD as they communicate about The Company.

In sum, outreach and communication are important in order to achieve the projected benefits of the TLD, but also will be inherent in The Company’s use of the TLD, and further will be enhanced by the viral nature of communications about The Company. As it seems there will be many other .BRAND TLDs presented to internet users, it is expected that the outreach, communications and media relating to each of them, individually, will lead to collective benefit insofar as many internet users will quickly grasp the concept behind these TLDs, and will expect many companies to operate them in generally consistent ways.

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