18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.XEROXXerox DNHC LLCView

18.3 WHAT OPERATING RULES WILL YOU ADOPT TO ELIMINATE OR MINIMIZE SOCIAL COSTS (E.G., TIME OR FINANCIAL RESOURCE COSTS, AS WELL AS VARIOUS TYPES OF CONSUMER VULNERABILITIES)?

Xerox DNHC’s proposed operating rules to initially limit registration to Xerox and its qualified subsidiaries and affiliates will provide a trusted online environment for consumers to access Xerox’s online content and, by default, will minimize social costs. This verified ecosystem provides consumers with a single, trusted source for Xerox goods and services with a substantially lower risk of fraud and⁄or scams.

Xerox DNHC does not anticipate consumer vulnerabilities. In addition, there is no need for other trademark and brand owners to defensively register second-level domains in the gTLD. In fact, Xerox DNHC’s expectation is that the usage of a .XEROX gTLD will eliminate many of the vulnerabilities that Xerox customers and consumers face on the wider Internet today.

18.3.1 WHAT OTHER STEPS WILL YOU TAKE TO MINIMIZE NEGATIVE CONSEQUENCES⁄COSTS IMPOSED UPON CONSUMERS?

Xerox believes that the proposed operation of the .XEROX gTLD as set forth in this application has no known negative consequences or cost implications to consumers. To the contrary, the proposed operation of this registry will likely lead to direct and quantifiable benefits to consumers by providing a unified framework for the access to and distribution of Xerox goods and services.

18.3.2 HOW WILL MULTIPLE APPLICATIONS FOR A PARTICULAR DOMAIN NAME BE RESOLVED, FOR EXAMPLE, BY AUCTION OR ON A FIRST-COME⁄FIRST-SERVE BASIS?

Xerox DNHC does not envision multiple applicants for the same domain name, as domain names will initially only be allocated to Xerox and its qualified subsidiaries and affiliates; licensees; and strategic partners.

18.3.3 EXPLAIN ANY COST BENEFITS FOR REGISTRANTS YOU INTEND TO IMPLEMENT (E.G., ADVANTAGEOUS PRICING, INTRODUCTORY DISCOUNTS, BULK REGISTRATION DISCOUNTS).

Xerox DNHC does not currently envision any pricing, introductory discounts or bulk registration discounts because these marketing⁄commercial initiatives appear to be inconsistent with the mission and purpose of the .XEROX gTLD as a trusted online source identifier. Moreover, Xerox DNHC plans to provide domain name registrations to Xerox and its qualified subsidiaries and affiliates, at no cost, though Xerox DHNC reserves the right to reevaluate this decision and may alter it in the future.

18.3.4 NOTE THAT THE REGISTRY AGREEMENT REQUIRES THAT REGISTRARS BE OFFERED THE OPTION TO OBTAIN INITIAL DOMAIN NAME REGISTRATIONS FOR PERIODS OF ONE TO TEN YEARS AT THE DISCRETION OF THE REGISTRAR, BUT NO GREATER THAN TEN YEARS. ADDITIONALLY, THE REGISTRY AGREEMENT REQUIRES ADVANCE WRITTEN NOTICE OF PRICE INCREASES. DO YOU INTEND TO MAKE CONTRACTUAL COMMITMENTS TO REGISTRANTS REGARDING THE MAGNITUDE OF PRICE ESCALATION? IF SO, PLEASE DESCRIBE YOUR PLANS.

Xerox DNHC is committed to providing the domain name registration periods set forth in the registry agreement. However, as noted above, because this will be a branded gTLD, the registration and use of the domain name is conditioned upon a separate contractual relationship with Xerox. Therefore, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate.

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gTLDFull Legal NameDetail
.FUJIXEROXXerox DNHC LLCView
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.OMEGAThe Swatch Group LtdView
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.TIFFANYTiffany and CompanyView
.MATRIXLʹOréalView
.LANCOMELʹOréalView
.KIEHLSLʹOréalView
.KERASTASELʹOréalView
.MAYBELLINELʹOréalView
.GARNIERLʹOréalView
.REDKENLʹOréalView
.LOREALLʹOréalView
.欧莱雅LʹOréalView
.PFIZERPfizer Inc.View