18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.bankDotsecure Inc.View

1. MISSION AND PURPOSE

“The digital decade is not just about any particular aspect of computing, taking enterprises, knowledge workers and homes and building standards that connect all of those together. The key piece in the center is trustworthy systems, systems that do what you expect on an extremely reliable basis. So in each of these areas we have new scenarios, new ways that people will be using their computers that they never did before.” - Bill Gates

Trust in the Internet is tenuous. The pursuit of trust is to balance “freedom to participate” with the “ability to verify identity”. This balance is difficult to maintain. The Internet became the vast communication medium it is by unrestricted access. This unrestricted access has also come at a potentially unrestricted cost in fraud and theft. With advent of the new Top Level Domain program, we have the opportunity, as Bill Gates said, to develop more trustworthy systems, without imposing additional identification requirements on other generic TLDs. Many business sectors seek to build trust. The economic events of the past few years have caused financial institutions to be build new forms of trust with their customer public.

Within the current gTLD and ccTLD environment, there are constant attempts of fraudulent representation of banking institutions on the Internet. Fraudulent “Nigerian Bank emails” or “Chinese Funds Transfer emails” have occurred so often they have become common spam. Using the new gTLD program, it is possible to build a unique and trusted Internet space for banking institutions. In this gTLD, all registrations will be fully restricted to only certified banking institutions. The banking organization’s identity and accreditation will have been verified prior to allowing live web services of name resolution. The .bank new gTLD will be a more trustworthy system.

The mission⁄purpose for .bank is to be the Global Banking TLD. Keeping this in mind, .Bank will look to contribute to the Internet Namespace in several ways:

1.1 ENHANCE TRUST

To create a “trusted and secure” namespace for the banking industry and its users. The .bank extension is intended to provide a .bank registrant an immediately recognized domain name that tells Internet users that they are interacting with a legitimate bank. The .bank TLD will require registrants to achieve specific verification as a bank institute from a recognized authority of national, provincial or state jurisdiction. This will create a TLD for which there is unprecedented accountability for web services launched on its domains. Internet users will be ensured that behind every domain name and its associated services, information and content, a certified banking institution is responsible for that domain. This will eliminate phishing and fraud resulting from mistaken identity creating a trusted and secure namespace for banks and a trusted environment for Registrants

1.2 ENHANCE SEARCHABILITY AND RECOGNITION

To create a namespace that enables banking institutions to easily distinguish themselves from countless others in unrestricted gTLDs posing or insinuating knowledge and capabilities in the banking profession. This benefits the Registrants as well as the end users. End users will be able to find the website of a bank they are looking for easily amongst the sea of other sites that are purporting to be that institution.

1.3 ENHANCE REGISTRANT CHOICE

To create a namespace that provides banking institutions greater choice to represent their brand online in the manner they please. Due to the saturation and unrestricted nature of the existing gTLD space many banking institutions have to opt for a name that does not best reflect their brand (for eg http:⁄⁄icicibank.com instead of http:⁄⁄icici.com). .bank will provide legitimate Registrants a higher guarantee of obtaining their desired name

1.4 CREATE A CLEANER INTERNET SPACE

To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.

1.5 CREATE A STABLE AND RESILIENT INTERNET SPACE

To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime

This completes our response to Q18(a).

Similar gTLD applications: (3)

gTLDFull Legal NameDetail
.loansDotserve Inc.View
.doctorDotMedico TLD Inc.View
.insuranceDotfresh Inc.View