18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.richardliPacific Century Asset Management (HK) LimitedView


The “.richardli” TLD is brand TLD, representing our Chairman’s name Richard Li (http:⁄⁄www.richardli.com).

Richard Li is the Chairman of PCCW Limited (ʺPCCWʺ) and HKT limited (ʺHKTʺ). PCCW Limited is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses. While applications have been made for the gTLD of ʺPCCWʺ and “HKT”, it is equally important to protect the Chairman’s domain name (Richard Li) from inappropriate usage. It is essential that our brand value that has been established is properly safeguarded with the domain registration, and that .richardli is not mis-used in any way by third parties.

Similar gTLD applications: (2)

gTLDFull Legal NameDetail
.pccwPCCW Enterprises LimitedView
.電訊盈科PCCW Enterprises LimitedView