18(a) Describe the mission/purpose of your proposed gTLD
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MISSION AND PURPOSE:
The mission of the .host gTLD is to provide a unique and differentiated namespace to service the global hosting industry. It aims to be the TLD of choice for hosting companies across the world, and the single source for consumers of webhosting products ⁄ services. A specific gTLD serving as a namespace for the hosting industry will offer stronger identity through an industry-wide common identifier.
The major goals of the .host TLD are:
* Increased identity, better branding:
Often hosting companies need to append the word ‘Host’ or ‘Hosting’ to the domain ⁄ brand name, so as to identify themselves as webhosts. A domain name with the extension .host will automatically alleviate the need to do so, allowing hosting companies to better brand their entities. Research from the Registry domain database files (Zone files for Com, Net, Org, Info, Biz) shows that over 325,000 domains contain the term ‘host’. 137,000 domains across the same TLDs contain the term ‘hosting’. Clearly, this further emphasizes this point.
* Increased search efficiency:
A Domain name and Hosting are amongst the first requirements for anyone setting up an online presence. Much too often not-so-savvy users spend time and effort in an endless search to find a suitable service provider that meets their requirements. As of March 2012, Google Adwords statistics show that 7.5mn monthly global searches contain the keyword ‘host’. The keyword ‘Web Hosting’ appears in ~1.5mn global queries monthly. A key aim of the .host TLD will be to relieve the frustration of consumers struggling to locate the greatest value, and to enable members of the industry in general to turn these searches into satisfied customers. The .host TLD will accomplish this goal by providing a single location identified as a source for hosting and web presence products.
* Better categorisation of this sector:
All types of businesses today have their online presence in the .com and .net namespaces. This has made the Internet a very crowded and uncategorised space. The global hosting industry is a niche yet a considerably large industry with annual turnovers north of US$40bn, with a spectacular 18.3% growth over the 2010 numbers. Experts expect this industry to continue this growth trend at 18% annually through 2012 (^1). In terms of number of Hosting companies, our research shows that there are over 172,000 entities across the globe. (Refer to our response to Q48a for more details).
Furthermore, with almost the entire industry already having an online presence, this niche well deserves its own namespace on the Internet.
* Adding Value:
The .host registry will aim to create value and global presence such that a hosting company with a .host extension, will automatically be recognized as a serious player in the hosting space, as opposed to a hosting brand with a generic extension.
As an integral part of Internet Infrastructure, the webhosting industry has always been at the forefront of Internet and Information technology usage. As such, the aggregate activity of the hosting industry has increased, and should continue to increase, in direct proportion to increased Internet usage (^2). Now with the advent of possibly hundreds of new gTLDs, it is expected that the number of websites on the internet will grow, significantly increasing demand for hosting products.
* Creating a cleaner internet space:
The .host Registry aims to create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.
* Creating a stable and resilient internet space:
The .host Registry aims to deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime
*(^1) Source: Tier1 Research, June 2011, http:⁄⁄goo.gl⁄T5sth
*(^2)http:⁄⁄www.nearearthllc.com⁄analysis⁄presentations⁄Web_Hosting_White_Paper_06.pdf 〉〉 Page 8
This completes our answer to Q18(a)
Similar gTLD applications: (2)
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