18(c) What operating rules will you adopt to eliminate or minimize social costs?
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In addition to the Eligibility Requirements and User Agreement briefly discussed in Question 18(b), Your Dot PhD, Inc., along with its registry back-end provider, Neustar, Inc., have developed various rules to ensure a smooth launch and operation of the registry.
For example, aside from certain domain names which will be set aside per ICANN’s request and other specific domain names identified by Your Dot PhD, Inc., all applications for a particular domain name will be on a first come first serve basis. Further, Your Dot PhD, Inc., has decided not to offer any advantageous or introductory pricing but has not ruled out the necessity to do in the future nor has Your Dot PhD, Inc., decided to implement any planned price increases at this time.
Your Dot PhD, Inc., a California S-corporation was formed in February of 2011 for the purpose of applying for and operating the .PHD and the .MBA TLDs. Your Dot PhD, Inc., is managed by Jonathan Waterman and Eli Pearlman. Messrs. Waterman and Pearlman combined have more than 20 years of experience operating, managing and advising technology companies and truly are believe in the mission of Your Dot PhD, Inc.
In 1998 Mr. Waterman began investing and working in the Internet arena when he started Way Internet, Inc., a domain name and traffic brokering company. In 2001 he founded Findology Interactive Media, an Internet advertising company, focused in the pay-per-click search space. He was responsible for developing and maintaining Findology’s corporate and strategic relationships and overseeing its product development pipeline. Under his direction, Findology Interactive Media developed products and services that had positioned it as an innovative and integral part of the evolution of online marketing.
In 2007, Mr. Waterman completed the sale of Findology Interactive Media to the Photon Group Inc, (PGA.AX), and four years later, in 2011, he successfully negotiated to purchase back Findology Interactive Media from the Photon Group, Inc. He has since restructured and recapitalized Findology Interactive Media, and plans a rebrand in June 2012 to Ad.Net.
Mr. Waterman is a seasoned investor and entrepreneur. He is the owner of many domain name assets, including the Investing.com brand. He has presented at industry trade shows and his insight has been featured in online marketing publications. Mr. Waterman holds a Bachelor of Arts degree in Communications from the University California, Santa Barbara.
Mr. Waterman will act as Your Dot PhD, Inc.’s Vice President of Marketing and Business Develop after launch.
Mr. Pearlman is an attorney by trade. Since 2008, he has managed and operated a law firm in Los Angeles, California primarily focused on providing advice to large and small Internet companies from around the world. His first foray in the Internet space was working at a boutique intellectual property law firm in Beverly Hills representing Findology Interactive Media, Inc., and the founders of Kazaa and Skype. Shortly thereafter, he became the General Counsel of Findology Interactive Media, Inc., and helped complete the sale of Findology Interactive Media to the Photon Group Inc, (PGA.AX). After opening his own firm, he has invested in and helped manage various Internet start-ups. He has presented at industry trade shows and his insights have been featured in online publications. Mr. Pearlman holds a Bachelors of Science degree with an emphasis in finance from the University of Southern California and a joint JD⁄MBA from Loyola Law School in Los Angeles and Loyola Marymount.
Mr. Pearlman will act as Your Dot PhD, Inc.’s full time President and General Counsel after launch.
As will be discussed further in this Application, Your Dot PHD, Inc. is well capitalized and has substantial liquid assets to honor its commitment to operate the .PHD registry. Your Dot PhD, Inc., has $100,000 of cash on hand in its bank account for the purposes of the .PHD Registry at the time of submitting this Application. In addition, Your Dot PhD, Inc. has obtained a firm commitment for an equity investment in the amount of $500,000 from its current shareholders. The equity investment is segregated, available and committed to this .PHD Application. In addition, Your Dot PhD, Inc. has obtained an unsecured line of credit in the amount of $500,000, which it may draw down upon at any time, and a Standby Letter of Credit which was set up to honor the requirements established by question 50(b). Moreover, Your Dot PhD, Inc. has entered into an agreement to retain Neustar, Inc. as its back-end registry provider and NCC Group, Inc., to provide its data escrow services. As a result, Your Dot PhD, Inc. has the appropriate business plan, financial resources, managerial experience and technical ability to properly manage and operate the .PHD registry.
Similar gTLD applications: (1)
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