18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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ICANN has determined that launching the new gTLD program is inline with its mission to increase competition and innovation in the namespace. TLDs operated by brands will cause an entire paradigm shift in how users navigate the web by eliminating user confusion while at the same time reducing the potential for malicious use of the DNS.
TDK believes the ʺ.TDKʺ top-level domain will play a vital role in revolutionizing the Internet by adding greater specificity to the namespace, as well as serving as a platform to expand its online presence and improve branding efforts. One of TDK’s overall goals is to ensure that the ʺ.TDKʺ top-level domain becomes a trusted, secure, and stable operation that Internet users can trust as the true source of information from TDK Corporation.
TDK proposes to limit second level domain name registrations to TDK, its subsidiaries, and member companies and plans to implement internal registration policies to ensure that registered names will be used by only authorized personnel in a manner that promotes the mission of the company and abides by the strictest of corporate standards expected by those using the “.TDK” name. Owning and operating the “.TDK” top-level domain will allow TDK to tailor its online presence with short, custom, memorable names, as well as market its products and services without the concerns of finding an appropriate generic domain name in the existing namespace. TDK’s aim is to create an advanced and trusted online space that provides secure and stable access to TDK’s products and services.
TDK, is confident that its customers, perspective customers and the global Internet community will benefit substantially with the knowledge that any “.TDK” domain name contains only authorized secure content approved by TDK.
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The “.TDK” top-level domain will be a safe, stable, and secure operation. TDK believes that it is important to define internal policy as to how the TLD will be structured. TDK is in the process of mapping out a well-organized namespace in order to create a logical, intuitive structure that cultivates trust among its users.
As stated above, TDK has enlisted the services of Neustar, the existing registry operator for .BIZ, .US, and the back-end provider for numerous gTLDs and ccTLDs that have historically operated well in excess of the SLAs proposed by ICANN in the New gTLD Applicant Guidebook. Neustar has a history of operating a number of mission-critical services in addition to its registry operations, including the maintenance of the North American Numbering Plan and Local Number Portability, each of which ensures the appropriate routing of all telephone calls in North America as well as DNS services for many of the top Fortune 500 companies in the world. TDK’s reputation for industry leading electronic solutions coupled with Neustar’s reputation for the operation of secure and robust namespaces make for a potent combination to ensure that the operation of the “.TDK” registry will exceed all ICANN service level requirements and provide users with a reliable namespace
ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
This unparalleled opportunity for to own and operate its own Internet namespace presents TKD with the ability to enhance the collective experience of global Internet users as well as spark innovation and creativity in the way TDK communicates to its customers, suppliers, partners and the general public. Building a quality namespace is key to building trust with Internet users as well as in adding to the brand value of TDK.
Traditionally when developing a new service, global companies will perform a search of available domain names to ensure the corresponding service name is available. Companies place a priority on ensuring that the naming conventions are consistent to convey coherency as to not confuse end users. In Japan, it is natural for most companies look for a name under “.co.jp”, “.jp”, and “.com”. These TLDs represent the most desirable names because of the level of trust customers have in them and the likelihood that customers will directly navigate to names under these TLDs. Owning and operating its own TLD will allow TDK to reduced dependency on current naming conventions and deploy a better selection of names that are easier for consumers to remember and key into the browser. The new naming conventions under the “.TDK” TLD will allow for shorter, intuitive names, whereas in the past TDK may have had to use a subdomain, a hyphenated domain registration, or a long URL for a particular service.
The “.TDK” top-level domain will communicate specificity and trustworthiness to end users seeking specific information about TDK, its products, and other services it provides.
TDK will allocate a significant amount of time and resources to effectively launch the “.TDK” top-level domain. TDK will take a well-thought-out and deliberate approach to launching the TLD and structuring registrations in a uniform and logical way. TDK is confident that this approach will allow its customers and Internet users to experience a seamless transition from names they have grown accustomed to over the years to a new structure under ʺ.TDKʺ.
Under its own top-level domain, TDK will have access to vast amount of creative domain names that will allow it to create shorter, more intuitive and memorable names that have a strong relationship with the content of a particular product or service. TDK will have total control over the space, which will enable users to experience a safe online communications channel free of any abusive registrations. TDK is confident that is customers will experience an intuitive way to navigate to relevant content and services provided by TDK without ever having to worry about the legitimacy of the content.
TDK envisions incorporating “.TDK” domain names in its marketing strategy to increase the awareness and effectiveness of the new dedicated namespace. Marketing communications will include billboards, print media, television spots, and other communication outlets.
TDK is prepared to take the necessary steps to ensure that the TLD is operational in a timeframe according to the ICANN contract specifications. TDK will only proactively introduce the new TLD to Internet users once proper preparations have been made in an effort to minimize consumer confusion.
iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
Operating a safe, stable, and secure top-level domain for the TDK brand is central component to TDK’s goals in using the TLD as new method for improving communications and brand promotion. TDK has extensively studied the registration policies and launch processes for several current TLDs. While some components may be similar, the launch of a TLD specifically operated by a brand is uncharted. Therefore, TDK believes that the primary objective of its launch policies should be to maximize the branding opportunity for TDK as whole while ensuring that the overall user experience is improved. TDK intends to use the TLD for its own branding purposes, and therefore, proposes that the registration policies be written into existing corporate policies. TDK will implement the following registration policies:
1. .TDK Domain Name Eligibility Requirements
2. Acceptable Use Policy
3. Reserved Names Policy
4. Rights Protection Mechanisms
5. ICANN Consensus Policies
1. “.TDK” Domain Name Eligibility Requirements
The .TDK Domain Registration Eligibility policy sets forth the guidelines that dictate the allowable labels for domain name registrations, who or what entities may register the names, how the names may be used as well as the technical criteria each name must meet.
TDK proposes that only TDK Corporation, its subsidiaries, and group companies will be allowed to request second level domain registrations. TDK will implement an internal process that will define how relevant entities can submit second-level registration requests and the process that will be used to approve such registrations.
TDK envisions having a domain management department that will be responsible for the receipt of domain name registration requests from specially designated and approved managers (Domain Manager) though a documented internal request form. Once the Domain Manager receives a registration request, an internal review will be completed to ensure the name complies with internal policies and procedures governing the registration of “.TDK” domain names as well as with the technical specifications in the ICANN Agreement. Once the name has undergone the standard review, and is deemed in compliance with internal rules and procedures, the name will be approved and submitted through an ICANN-Accredited Registrar for registration.
TDK believes that it is eligible for an exemption to the ICANN Code of Conduct (Specification 9 of the new gTLD Registry Agreement). If the exemption is granted, TDK has already enlisted the services of Interlink Co, Ltd, an ICANN accredited registrar since 2006 to act as its registrar. TDK believes that limiting the number of registrars is important in order to protect the integrity of the brand, and as such, serves the public interest.
The registration terms for second level domain names will match with existing TLDs. The registration term will be allowed for one to ten years. At no point are domain registrations allowed for more years than the maximum registration term of 10 years or the minimum term of one year. Additional details regarding the registration, renewal, and transfer terms can be found in answer to Question 23 regarding Registry Services.
1b. Domain Restrictions
A domain name that will be accepted as valid for registration is a domain name that;
• has not been blocked or reserved by the registry (see Reserved Names policy below)
• meets the technical requirements (defined below)
• has not already been registered (registrants will be encouraged to use the WHOIS database provided by the registry
to ensure the availability of a domain)
1c. Technical Specifications
The technical specifications for allowable labels will follow the standard criteria briefly outlined below:
• Labels containing the letters ʺaʺ to ʺzʺ or ʺAʺ to ʺZʺ in standard US ASCII character set, the digits ʺ0ʺ to ʺ9ʺ
and the hyphen (ʺ-ʺ).
• Labels may contain a maximum of 63 characters. (This does not include the ʺ.TDKʺ suffix)
• Labels may not begin or end with a hyphen (ʺ-ʺ) and may not include a hyphen (ʺ-ʺ) in the third and fourth
positions unless they represent valid internationalized domain names in their ASCII encoding).
2. Acceptable Use Policy
TDK intends to be the sole registrant in the “.TDK” TLD, and will implement an Acceptable Use Policy (AUP) to ensure that TDK maintains all rights of registered names to protect the integrity of its registry and achieve its goal of maintaining a safe and stable operation. The AUP describes the process for applying for, registering, renewing, and transferring a “.TDK” domain name. The AUP also documents any restrictions related to use of the domain name and how the registry, may enforce its policies.
The AUP for “.TDK” will clearly delineate the types of activities that constitute ʺabuseʺ and any repercussions associated with abusive domain name registrations. A draft version of the AUP can be found in the answer to Question 28: Abuse Prevention and Mitigation.
3. Reserved Names Policy
TDK will comply with Specification 5 of the ICANN new gTLD Registry Agreement by initially reserving all names as required. These names will include:
• The label ʺEXAMPLEʺ as required by ICANN
• All two character labels will be initially reserved. Provisions for the release of these names is further
described in relation to question Question 22: Protection of Geographic Names.
• Tagged domain names (labels with a hyphen (ʺ-ʺ) in the third or fourth positions will only be allowed if
they represent a valid internationalized domain name (IDN) in their ASCII encoding.
• Second level names for registry operations, defined by ICANN as: NIC, WWW, IRIS, and WHOIS.
• Country and territory names listed on the following internationally recognized lists will be initially reserved:
1. the ISO 3166-1 list including the short form and long form English versions,
2. United Nations Group of Experts on Geographical Names, Technical Reference manual for the
Standardization of Geographical Names, Part III Names of Countries of the World
3. The list of United Nations member states in 6 official United Nations languages prepared by the
Working Group on Country Names of the United Nations Conference on the Standardization of
TDK does believe that certain 2-letter names and country and territory names may be used in manners unlikely to cause confusion with the country-codes, countries or territories and therefore is exploring ways in which such names may be released in accordance with ICANN policies and in a manner that avoids consumer confusion. Please see TDK’s response to Question 22 for more information on the protection of Geographic Names.
4. Rights Protection Mechanisms
TDK is committed to following all ICANN rules regarding protecting third party intellectual property rights within its TLD. TDK plans to operate and maintain the ʺ.TDKʺ space as an extension of it current branding activities, therefore, it is highly unlikely that names in the zone will interfere with the rights of other third parties. Nevertheless, TDK plans to implement all Rights Protection Mechanisms (RPMs) as required by ICANN. These RPMs include the following, which are further explained in answer to Question 18 Part C and Question 29: Rights Protection Mechanisms.
• Trademark Clearinghouse
• Sunrise and Trademark Claims Process
• Implementation of the Uniform Dispute Resolution Policy (UDRP)
• Implementation of the Uniform Rapid Suspension (URS) mechanism.
5. ICANN Consensus Policies
TDK is aware of and understands all current ICANN consensus policies listed at http:⁄⁄www.icann.org⁄en⁄general⁄consensus-policies.htm, and is committed to comply with all policies during its time as a registry operator.
v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
TDK will allocate domain names internally to its subsidiaries, group companies, and other contracted parties for purposes of doing business under the TDK name. Information deemed necessary to fulfill WHOIS requirements will be recorded in the public WHOIS database. All other information will be protected under contractual requirements and such information will be safeguarded from loss, destruction, tampering, leakage, etc. TDK is currently in compliance with all relevant laws, regulations and other rules, and will remain in compliance with any changes made by relevant authorities.
TDK is well aware of the requirement to adhere to specific ICANN consensus policies and will ensure that all contracted parties implement and abide by ICANN consensus policies. Additionally, TDK and its contracted parties are aware of the current work being done to analyze the current WHOIS model as well as the movement to improve it. Our partners are involved deeply in the ICANN community and we commit to implementing any and all new procedures as approved and implemented by ICANN.
vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
The switch over to ʺ.TDKʺ as the authoritative namespace for the TDK brand will require a fair amount of time and effort to ensure that user confusion does not occur. Therefore, TDK will incorporate the ʺ.TDKʺ name into its existing marketing, outreach and communications activities in a calculated and deliberate fashion to ensure these goals are met.
Additionally, TDK will implement an effective pre-delegation communications plan that will help users become aware that the scope of the Internet is expanding and TDK has elected to brand is primary online presence under the “.TDK” top-level domain. After TDK has implemented and announced its new web presence the focus on communications will cautiously lead users from conventional domain names to new domain names under the “.TDK” TLD.
Similar gTLD applications: (3)
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