18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.cernEuropean Organization for Nuclear Research (ʺCERNʺ)View

i. Initially, the .CERN TLD will be a single-registrant TLD: only CERN will be eligible to register domain names. In due course, should the Applicant decide to open registration to certain third parties, the Applicant will organize the registry operation for.CERN in such a manner that it will avoid multiple applications for a particular domain name. This can be achieved in one of the following ways:
1. At least prior to the launch of the .CERN top-level domain, the Applicant ⁄ Registry Operator will reserve, delegate and use a large number of domain names that are directly or indirectly relevant to Applicant’s business in its own name. Since quite a number of these domain names will be of a descriptive nature, the chances for qualifying ⁄ eligible applicants ⁄ registrants to register such domain names after the launch will be limited;
2. The Registry Operator will release available domain names post launch in a highly controlled manner, which also reduces the likelihood that two or more applicants qualify for the registration of the same domain name in the .CERN top-level domain;
3. As a method of last resort, and subject to the actual domain name registration policy adopted by the Registry Operator and in force at the time of registration, domain names will be allocated on a first-come, first-served basis.
ii. Should the Applicant decide to open domain registration to qualifying third parties, it will not be a commercial endeavor and no profits will be sought. Nevertheless, the Applicant reserves the right to charge a fee for the registration of domain names.
iii. Although not the primary purpose of the Applicant, the Applicant ⁄ Registry Operator may at its discretion make contractual commitments to increase or decrease the fees for the registration of domain names under the .CERN TLD, it being understood that it will not be a commercial endeavor for the Applicant.

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