18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.artTop Level Design, LLCView

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-comeā„first-serve basis?

About six months following the signing of the registry agreement, we will hold a standard Sunrise Period reserved for those entities with appropriate IP and Trademark claims, which we anticipate to last about 3 months. Then, after the conclusion of the Sunrise Period, we will hold a Landrush Period that will be open to the public, and which will last a few weeks to a month. At the conclusion of each period we will hold closed auctions for the domains that have been applied for by more than one party. We anticipate separating the end of the Sunrise from the beginning of the Landrush by a few weeks.

For general availability of the .art TLD following the sunrise and landrush periods, we will be operating on a first-come, first-served basis. However, we reserve the right to create a list of domain names within our .art TLD to be set aside and then sold or auctioned off to interested parties. We have included auction related revenue in the first year of operations of our financial projections.

ii.) Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

We have no plans to implement any cost benefits for registrants at this time. However, we have discussed the possibility of promotions, such as bulk registration discounts and advantageous pricings, should they be necessitated due to currently unforeseen circumstances or become part of a targeted marketing campaign during any part of our launch.

iii.) Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

We intend to fully comply with the provisions in the Registry Agreement stating that registration being made available by our registrars for a period of one to ten years, while not exceeding ten years.

Wholesale price increases may be necessary due to inflation or other unforeseen circumstances. However, we recognize that it is important to protect registrants from unreasonable price increases, and therefore plan not to exceed the industry-precedented reasonable maximum annual wholesale price increase of 10%. As dictated by the Registry Agreement, we plan to provide ICANN and ICANN-accredited registrars 30 days written notice for price increases on initial domain name registrations, and 180 days for domain name renewals, excepting the provisions stated in Article 2, Section 10(b) and (c), which we shall follow as they are described. We plan to give written notice of at least 90 days to our registrants of such increases. We have no plans at this time to make further contractual commitments to our registrants regarding wholesale price escalation, but do intend to follow the best practices set forth by the industry and treat our registrants with respect, both financially and otherwise. We do not anticipate the need for significant price increases and are equally likely to lower the price in the future.

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