18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.chintaiCHINTAI CorporationView

CHINTAI plans to operate the “.chintai” TLD in the safest, most secure, and most reliable way possible. By selecting a world-class provider CHINTAI can reduce the risk of downtime in the TLD and ensure that end users can continuously use the TLD without any technical glitches.

CHINTAI has implemented a strict compliance department for its current business and will ensure that compliance officers are highly trained with regards to operations of “.chintai” to ensure that compliance with technical requirements, ICANN contractual obligations, and registration rules are maintained at all times.


i. How will multiple applications for a particular domain name be resolved?

CHINTAI, anticipates that only CHINTAI, group companies, subsidiaries and its representative offices will be the only authorized registrant in the “.chintai” TLD, and therefore does not anticipate the need to implement mechanisms to resolve contending applications. In the event that CHINTAI does allow public registrations, an approved policy will be implemented.


ii. Explain any cost benefits for registrants you intend to implement.

It is anticipated that only CHINTAI, its subsidiaries, and group companies will be the authorized registrants for names in the TLD. CHINTAI expects that owning a proprietary TLD for its brand will provide numerous benefits, including improving the CHINTAI brand though personalization of property information to more localized areas and will serve as an important tool in its ongoing marketing and communications activities.

Currently in Japan, search is the most used method for accessing websites. Many companies spend tens of thousand of dollars to get a keyword search to rank high in a particular search engine to make sure their product gets in front of consumers. For example, a real estate agency looking to find tenants for “ABC Condo” in the Shinjuku district of Tokyo will spend upwards of 5,000 US dollars per month on the term ʺABC Condoʺ or ʺABC Condo Shinjukuʺ. Then the agency will begin an advertising campaign using the search term as the central element to finding more information on the property.

This is problematic because SEO costs can accumulate quickly. Additionally, the property manager has to place complete trust that the SEO company can achieve the desired results. Finally, the user must rely on the search engine to retrieve the intended results. CHINTAI is already the nations number one informational source for rental property information, and a dedicated namespace will allow property owners to reduce costs and guide potential consumers to an intuitive and memorable website.

Like most other new TLDs, CHINTAI anticipates that it will take the general public time to get used to the “.chintai” namespace. The transition period will likely take several years, but once the user base gets used to the expanded system CHINTAI anticipate that users will more freely and naturally type in URLs to navigate to find exactly what they are looking for. For example, a user looking for a rental property in a particular area in Tokyo could simply type in ʺshinjuku.chintaiʺ or ʺ新宿”.chintaiʺ to find the most relevant and up-to-date rental property information.

Other benefits that will be derived from “.chintai” include:

 • A Logical Structure
 • Shorter URLs
 • More Intuitive URLs
 • Better Search Engine Optimization


Intellectual Property Concerns

Numerous parties have expressed concerns over the introduction of the new gTLD program stating that new TLDs could harm consumer welfare due to consumer confusion. Trademark holders have also brought up the issue of new TLDs imposing additional costs due to the necessity of participating in “defensive” registrations.

CHINTAI plans to operate and maintain the “.chintai” space as an extension of it current branding activities, therefore, it is highly unlikely that names in the zone will interfere with the rights of other third parties. Nevertheless, CHINTAI is fully committed to ensure the protection of IP rights within its TLD and intends to implement all Rights Protection Mechanisms (RPMs) as required by ICANN. These RMPs include the following:

 a. Trademark Clearinghouse
 b. Sunrise and Trademark Claims Process
 c. Implementation of the Uniform Dispute Resolution Policy (UDRP)
 d. Implementation of the Uniform Rapid Suspension (URS) mechanism.
 e. Other Rights Protection Mechanisms


a. Trademark Clearinghouse

The trademark clearinghouse is a mandatory RPM that has been developed in order to serve as a central repository for information to facilitate other RPMs such as the Sunrise Period and Trademark Claims process. Though this RPM is still under development, CHINTAIʹs consulting partner has joined the Implementation Assistance Group (IAG) to monitor the progress and provide feedback on solidifying the policy for its implementation. In addition, the back-end registry services provider, Neustar, is actively playing a key role on the IAG to ensure that protections afforded by the clearinghouse and associated RPMs are feasible and implementable. Further information regarding the implementation of this mechanism can be found in reference to Question 29: Rights Protection Mechanisms.


b. Sunrise and Trademark Claims Process

The Sunrise period is a mandatory launch phase. CHINTAI is planning to be the sole registrant with regards to its TLD and will not implement a public launch. If, in the future, CHINTAI decides to open registrations to the public, then a Sunrise launch, which adheres to the standards ICANN has defined in Specification 7 of the New gTLD Registry Agreement, will be implemented.
The Trademark Claims process is tied into both the Sunrise launch and the Trademark Clearinghouse. The Trademark Claims process is a mandatory RPM, which is intended as means to provide “clear notice” to a registrant if an attempt is made to secure a domain name that matches a trademark that is currently registered in the Trademark Clearinghouse.

CHINTAI does not anticipate that any disputes with regards to its domain name registrations under “.chintai” will arise; nonetheless, CHINTAI will implement a Trademark Claims service that runs throughout the life of the registry. In the event that there is a match with a mark in the Trademark Clearinghouse, CHINTAI’s internal legal and compliance departments will review the claims to ensure that the proposed use of the matching second level registration is not in violation with the trademark claimant’s intellectual property rights.


c. Uniform Dispute Resolution Policy (UDRP)

The UDRP is an ICANN Consensus Policy that was instituted in 1998 which provides trademark holders an alternative method to resolve domain name disputes. In the event that a dispute arises regarding a domain name registration in the “.chintai” zone, CHINTAI will abide by the UDRP process. Additional information regarding the UDRP can be found at: http:⁄⁄www.icann.org⁄en⁄udrp⁄udrp.htm.

CHINTAI does not anticipate that a UDRP proceeding will be initiated against any names registered in its zone due to it being the only registrant in the TLD. In the event that a dispute arises regarding a domain name registration in the “.chintai” zone, CHINTAI will work with the complainant to find an agreeable solution. If both parties are unable to come to an agreement, CHINTAI will abide by the UDRP process.


d. Uniform Rapid Suspension (URS)

The Uniform Rapid Suspension (URS) is a Rights Protection Mechanism that was developed to satisfy the legitimate concerns that trademark owners had about the number of New TLDs that could potentially be introduced in the coming years. Trademark owners believed that the level of infringing or abusive domain names would increase as a result of the program. ICANN listened to the concerns that the IP community had, and through a diligent process, developed the URS as a more cost effective and speedy mechanism for trademark owners to enforce their rights in clear cases of abuse.

CHINTAI does not anticipate that infringing registrations will take place in its zone due to the conflict reviews and other internal reviews that will be completed prior to a domain name registration. In the event that a URS case does come about, CHINTAI will abide by the URS.

e. Other Rights Protection Mechanisms

The “.chintai” TLD will be used for the CHINTAI brand and therefore CHINTAI is confident that no claims will be made against the registry regarding infringing registrations. CHINTAI will fully comply with the Trademark Post-Delegation Dispute Resolution Procedure (PDDRP) adopted by ICANN as described in the new gTLD Applicant Guidebook and Specification 7 of the Registry Agreement and any other Rights Protection Mechanisms approved or altered by ICANN.


iii. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

CHINTAI is planning to run the proposed TLD to extend its branding online. Pricing schemes such as bulk registration pricing, advantageous pricing, introductory discounts, etc., are not applicable at this time.

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