18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.lamerELC Online Inc.View

18c
What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Answers should address the following points:

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
There will not be multiple applications for a particular domain in the proposed .lamer TLD because this will be an exclusively-controlled TLD where only 1 party, Estée Lauder, will be able to seek registrations.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
This question is not applicable to a exclusively controlled TLD, like the proposed .lamer TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
The proposed .lamer TLD will be a self-funded, exclusively-controlled TLD available only to Estée Lauder. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

Similar gTLD applications: (2)

gTLDFull Legal NameDetail
.cliniqueELC Online Inc.View
.originsELC Online Inc.View