18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.SHELLShell Information Technology International IncView

One benefit the internet community will derive from the introduction of “Dot Brand” registries where domains are restricted is that social costs are minimised. We do not expect our registry will have any negative economic impact on internet users.

Shell is working with its back end registry service provider, Verisign, to eliminate adverse impacts on internet users in respect of its future implementation of IDNs by using its tested and established IDN tables and experience in this area.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
It is our intention that the .SHELL registry is a “Dot Brand” single entity registry established by and for the use of the members of the Shell group. Therefore, as there cannot be multiple applications for the same term, there is no need for resolution. And in any event Shell will run a registration process of: eligibility confirmation; naming convention check; acceptable use review; and registration, which would resolve any internal multiple applications for second level domains.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
There will not be a market in .SHELL domains so cost benefits are not applicable.


The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

We will comply with Section 2.10 of the Registry Agreement but we will not otherwise make contractual commitments relating to price escalation because registrants will all be members of the Shell group.

SITI Inc may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

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