18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.alipayAlibaba Group Holding LimitedView

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Applicant believes the proposed approach to initially limit registration to Alipay, Alibaba Group and the CIU (see Section 18a) will provide a trusted online environment for consumers of Alibaba’s services. Therefore there is no need for other trademark and brand owners to defensive register in the gTLD. This verified eco-system also provides consumers with a single trusted source for Alipay and Alibaba Group with a substantially lower risk of fraud and⁄or scams for its customers. Applicant also believes that the safeguards set forth in the Applicant Guidebook and the proposed business models outlined in Section 18a will minimize and potential negative social costs.

What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Applicant believes that the proposed operation of the .Alipay gTLD as set forth in this application has no known negative consequences or cost implications on consumers. On the contrary, the proposed operation of this .Alipay gTLD registry will likely lead to direct and quantifiable benefits to consumers. Applicant believes that by following the core corporate values as identified in Section 18b, it will be able to provide real value to consumer, and minimize any potential negative consequences⁄costs.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Applicant does not envision multiple applicants for the same domain name, as domain names will initially only be allocated to Alipay, Alibaba Group and the CIU. If and when Applicant decides to permit third party registrations within the gTLD, Applicant will evaluate and decide upon a best in class allocation mechanism consistent with its strategic corporate interests.


Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Applicant does not envision any pricing, introductory discounts, bulk registration discounts because these marketing⁄commercial initiatives are inconsistent with the mission and purpose of the .Alipay gTLD as a trusted online identifier. Moreover, it is the current approach of Applicant that .Alipay domain name registrations will be provided at no-cost.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Applicant is committed to provide the domain name registration periods set forth in the registry agreement. However, as noted above as .brand gTLD the registration and use of the domain name is conditioned upon the registrant being Alipay, Alibaba Group or its CIU. Therefore providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Additionally, as noted above, the current approach of Applicant that .Alipay domain name registrations will be provided at no-cost.


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