18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail

I. Goal
The goal of the proposed .餐厅 gTLD is to develop, deploy and operate the #1 TLD of choice for restaurants and dining establishments and consumers in the Greater China and global Chinese speaking markets, and to make the .餐厅domain space the primary domain of choice for online users searching for restaurant and dining related information. We are committed to having the .餐厅gTLD registry operate under and conform to the highest levels of service and quality attainable required by ICANN, the greater Internet governance community and end users, ultimately taking a place on a level equal to the existing legacy gTLDs. As the .餐厅 gTLD registry, we will develop and implement strict trademark protection regulations, including real name (verifiable identification) registrations, to prevent domain squatting and methods of trademark infringement.

II. Competition, Differentiation and Innovation
As the world’s first Chinese IDN gTLD focused solely on the restaurant and dining industries, all legitimate related businesses seeking to capitalize on the Greater China and global Chinese speaking markets will be able to use this specialized vertical IDN gTLD. Our commitment towards maintaining strict registration and verification requirements will in fact foster competition, differentiation and innovation in many areas. Naturally, when the .餐厅 gTLD is introduced into the global registry marketplace, along with the many other new gTLDs, consumers will benefit both from the new choices available to them as well as the increased competition among registries stemming from their having to continuously innovate and differentiate for consumers business (both registrars and registrants.) Similarly, at the registrar and internet and online services provider level, we anticipate and will strongly promote innovations in domain name value added technology and services such as customized website and mobile application design & development to provide consumers with value and benefits through features such as standardized information, Location Based Services (LBS) that help consumers and dining establishments to find each other, reservations and ordering systems that streamline the dining process, online discounts and couponing to help consumers save money, and customer relationship management (CRM) services that empower businesses to grow.

III. User Experience Goals
At the .餐厅 gTLD registry technology infrastructure level, we will develop and implement the highest service level and quality EPP, DNS and registry related technology to ensure the fastest and most secure resolution of the entire .餐厅 gTLD domain space and all of its registered domains. By requiring all domain registrants to adhere to strict registration requirements, we will be able to deliver only the most authentic information and content to users. Registrants will ultimately benefit from registry level information homogeneity, uniformity and accuracy that provide a reliable and robust platform for downstream businesses to innovate upon and provide services that consumers will benefit from.

IV. Strict and Enforceable Registration Policy
--Beginning of Registration Policy Description--

I. General Principles for the .餐厅 gTLD
1. The restaurant and dining industries and the role of the .餐厅 registry
The .餐厅 gTLD is a Simplified Chinese language IDN generic Top Level Domain established for the use by restaurant and dining establishments. The.餐厅 registry will develop and operate the domain registry and manage the .餐厅 domain in the interests of the restaurant and dining industries and public. The .餐厅 registry will work with relevant government and industry related organizations to develop, maintain and enforce domain management policies that help promote fair, consistent and efficient registration and usage of the .餐厅 gTLD.

Registration and usage of the .餐厅 gTLD is restricted to restaurant and dining establishments that: (1) provide restaurant and dining services to consumers; (2) have an actual physical restaurant or dining establishment or business that serves consumable food and beverages to customers; and (3) whose business and services are relevant to the restaurant and dining industries.

2. Registrar Role and Responsibilities

All registration of .餐厅domains must be processed through an ICANN Accredited Registrar and such registrar must also be accredited with the .餐厅registry. A list of .餐厅Accredited Registrars will be made available on the future .餐厅registry website.

A .餐厅Registrar will provide customer support needed to receive, accept, and process
registrations from qualified entities and individuals desiring to become Registered Name Holders, and to receive, accept, and process orders for cancellation, deletion or transfer of Registered Names. Throughout the term of their registration, Registrar will provide Registered Name Holders reasonable customer service (including domain name record support) and billing and technical support. A Registered Name Holder will always contact the Sponsoring Registrar, not the .餐厅Registry, regarding the registration and management of their domain name.

Registrars are the retail outlets for domain names. They are the main point of contact with Registrants (Registered Name Holder -- people or entities who buy and use domain names), and Registrars are responsible for customer service to their Registrants.

Each domain name is sponsored by a Registrar. Each domain resides in the Shared Registry System (SRS) account of its Sponsoring Registrar. Registry objects, such as domain, contact and nameserver objects, are also associated with a Registrar account. Registrars are responsible for maintaining their own domain objects. Reseller, agents and Registrants generally do not access the Registry system directly. Instead, a registrar sends their requests into the Registry SRS.

Registrars are responsible for their retail or wholesale operations and their informational
websites. While the .餐厅Registry provides registration reports and billing statements, each Registrar is responsible for maintaining records regarding their customers and their domains under management. Registrars should therefore keep billing records related to their registrants, and should manage their domains appropriately. Domain management systems (online or offline registration systems for registrants, registrant billing and credit-card processing, etc.) are the sole responsibility of the Registrar. Registrars are responsible for all taxation matters.

3. The .餐厅 Registration Policy Structure
The .餐厅 gTLD registration policy will be structured to provide a framework for the registration of .餐厅domain names by eligible and qualified registrants. Each registrant must represent an actual entity within the restaurant and dining industries. The .餐厅 gTLD registry will work with industry associations and organizations to further define and develop specific registration policies which will ensure fairness, consistency and efficiency within the .餐厅 gTLD domain space.

The .餐厅 registration policy set forth below defines the rules of eligibility and .餐厅 domain name registration procedure for each registrant. It also sets forth dispute resolution procedures for the .餐厅 domain space.

4. The .餐厅Registration Process
The actual registration of a .餐厅 domain name will require the successful completion of the registration procedure:

Provided the registrant meets all of the eligibility requirements, they will have the option and ability to register a .餐厅 domain name through any .餐厅 accredited registrar that offers .餐厅 domain registrations through the use of the .餐厅registry technology protocol provided to registrars.

II. Eligibility Requirements
1. Eligibility Requirements
In order to be eligible to register .餐厅 domains, a registrant must provide a copy of an official business license, or other verifiable document that clearly shows that it is engaged in restaurant or dining related business.

Registrant eligibility will be verified by the .餐厅 registry or designated third party.

III. Domain Naming Rules
1. Spelling Conventions and Valid Characters
.餐厅 domains can contain the English-language letters A through Z, simplified Chinese characters as defined by the IETF, and the digits 0 through 9 and hyphens (LDH -- Letters, Digits, Hyphens).

Hyphens however cannot be used for the first or last character of the second level domain name. Spaces and special characters (such as !, $, &, ë, and so on) are not currently acceptable. The minimum length allowed for a second level .餐厅 domain is effectively 3 characters after considering that all 2 Character and 1-Character domains are designated as reserved names based on the ICANN Reserved Names in the .餐厅 Reserved Names Policy. The maximum number of LDH characters accepted for a second level domain is 63 (i.e. excluding the ʺhttp:⁄⁄wwwʺ and ʺ.餐厅ʺ portions). Such a limitation is defined by the technical requirements defined by the IETF (Internet Engineering Task Force) for the Internet DNS.

Reserved Names
The registry will reserve and restrict certain names therefore making them unavailable for general registration. However, the registry may open certain names for registration to businesses or organizations in the dining and restaurant industries, who in the opinion of the registry will use the domain name for the best benefit of the dining and restaurant community.

Any party interested in registering any of the domain names reserved by the registry is required to submit a written proposal to the registry stating how they propose to use the name. The registry will be responsible for determining whether the applying registrant is suited towards utilizing the domain name in the best interest of the dining and restaurant industries.

Country names and names of geographical areas
Country names and geographical areas cannot be registered as second level domain names, unless expressly stated in the .餐厅 registry registration policy.

Provisions for future development
There may also be restrictions on registration of certain types of domain names in consideration of future development of newer addressing types.

3. Unregulated Second Level Domain Registrations
Registrations are available for all non-reserved domain names that follow the “domainname.餐厅”format and which adhere to the spelling conventions and valid characters rules described above. .餐厅 domain names are registered on a ʺFirst come, First servedʺ basis. If a domain name is already registered or pending application, then no other registrants may register that name unless the name is unsuccessfully in its registration or expires.

IV. Domain Name Registration Rules
1. Registration Period and Renewals for .餐厅
The registration and use of all .餐厅 domains are based on registration periods. The initial registration period for a .餐厅 domain name is one year. The right to use the .餐厅 domain name can be renewed at any time during the registration term, subject to the current terms and conditions. .餐厅 accredited registrars will attempt to contact the registrant prior to the expiration date based on their own terms and conditions, but the registrant is ultimately responsible to perform renewals.

2. Continuing Eligibility
If the registrant ceases to be an eligible registrant of a .餐厅 domain name as defined by the registration policies of the .餐厅 registry, then the registrant must cancel registration of any and all .餐厅 domain names registered under the original registrant entity within 14 days of ceasing to be eligible. The .餐厅 registry reserves the right to, and will occasionally, verify eligibility and if found to be ineligible, has the right to cancel a registration at any time.

3. Domain Transfers
.餐厅domains may be transferred only under the following circumstances:
a) the receiving transferee meets all .餐厅 registration policies; and
b) the transfer is carried out between two accredited .餐厅 registrars; and
c) when all applicable fees are paid in full

4. Cancellation and Revocation of a .餐厅Domain Name Registration and its usage
All registrants must agree to the terms set forth with regards to the .餐厅 registry in such that the registry may cancel and revoke the registration and usage of a .餐厅 domain name for any of the following reasons:

Change in Status
If the registrant ceases to be a member of the dining and restaurant industries as defined by the .餐厅 registration policies.

Fee Not Paid
If any portion of the required registration fee is not paid according to the .餐厅 registration policies.

Breach of Warranty
If a registrant is in breach of warranty as defined in the .餐厅 registration policies and terms of service.

Inaccurate, Invalid or Misleading Information
If a registrant provides inaccurate, invalid or misleading information including incomplete or incorrect information in any portion of a domain name application.

Failure to Comply with Policy
If the Registrant fails to comply with any requirement as outlined in the .餐厅 registration policy.

Court Ordered Decision
If a recognized court of law orders that a .餐厅 domain registration requires its cancellation and revocation.

Improper Use
If a .餐厅 domain name is used for purposes not related to, or in the best interests of, the restaurant and dining industries.

Registrant Instruction or Request
If a registrant of a .餐厅 domain name directly requests or provides instructions for the cancellation of a .餐厅 registration.

Registration Error
A .餐厅 domain name registration and usage may be cancelled and revoked if it was registered by mistake in violation of the .餐厅 registration policies.

V. Domain Contacts and WHOIS Policies
This section describes the requirements for Contact Objects associated with a Domain Object registered with the .餐厅Registry, as well as policies regarding WHOIS services.

1. “Thickʺ Registry Model
.餐厅is operated as a ʺthickʺ registry, in which all of the information associated with registered entities, including both technical information (information needed to produce the .餐厅Zone Files) and social information (i.e. information of associated contacts), is stored within a central registry repository. The registry-registrar protocol supported by .餐厅is the Extensible Provisioning Protocol (EPP).

2. Contact Information Requirements

Each domain registration must be accompanied by four (4) associated contacts, including:
1. Registrant Contact
2. Administrative Contact (Admin Contact)
3. Technical Contact (Tech Contact)
4. Billing Contact

The same person or organisation (Contact Object) can be used to be associated to all 4 contact types. Each contact type must have a minimum of one associated contact. There can only be one (1) Registrant Contact associated with each domain registration. There may be up to a maximum of 10 Admin Contacts, 10 Tech Contacts and 10 Billing Contacts associated with one domain registration.

2.1 Contact Data Requirements

Informational fields and their respective requirements for each Contact Object are described in the table below:

Contact Data Field Requirement Restrictions
Contact Name Required 1-128 Characters
Contact Organization Optional 0-128 Characters
Contact Address 1 Required 1-64 Characters
Contact Address 2 Optional 0-64 Characters
Contact Address 3 Optional 0-64 Characters
Contact City Required 1-255 Characters
Contact State Province Optional 0-255 Characters
Contact Postal Code Required 1-16 Characters
Contact Economy Country Required 2-Character Country Codes (ISO 3166)
Contact Phone Required +nnn.nnnnnnnnnnnn (E.164 Standard)
Contact Phone Extension Optional nnnnnnnn
Contact Fax Required +nnn.nnnnnnnnnnnn (E.164 Standard)
Contact Fax Extension Optional nnnnnnnn

In accordance with the WHOIS technical standards, only the following characters are accepted in the contact information fields (such as Name, Address, etc.):
a through z
A through Z
0 through 9
.,&#()-_ʹ~`!@$%^*+={ }[ ]|:;〈〉?⁄\ʺ〈⁄

More specifically, accented characters (e.g.: ö, è, Ø, Σ, etc.) or non-Latin based characters will not be allowed in registry database fields. Single and double quotes are included in the list of characters. The list is based on normalized string XML data type.

For Phone and Fax fields, as per EPP requirements, phone numbers should be formatted with a plus sign, followed by a one-to-three digit country code, followed by a dot, followed by the phone number including area code. Per “E.164” (The International Public Telecommunication Numbering Plan), the total number of digits allowed is 15, including the country code. An optional Extension field is also available for use for both phone and fax numbers.

For the Contact Country⁄Economy, the corresponding two-letter country codes, as per ISO 3166-1: http:⁄⁄www.iso.ch⁄iso⁄en⁄prods-services⁄iso3166ma⁄02iso-3166-code-lists⁄list-en1.html should be used. Please note that ISO codes do not always match IANA ccTLD country codes.

3. .餐厅WHOIS Service

The .餐厅Registry maintains a registry-level centralized WHOIS database that will contain information for every registered .餐厅second-level domain. The WHOIS service contains data submitted by registrars during the registration process. Any changes made to the data by a registrant will be submitted to the .餐厅Registry by the Sponsoring Registrar and will be reflected in the WHOIS in near real-time, thus providing all interested parties with up-to-date information for every .餐厅domain.

For details see technical requirements section of application

VI. Dispute Resolution Policies
All registrants of .餐厅domains, in agreeing to the .餐厅 registration policies and all terms and conditions are bound by the Uniform Domain Name Dispute Resolution Policy (ʺUDRPʺ). The UDRP applies to challenges to registered domain names on the grounds that domain name is identical or confusingly similar to a trademark in which the complainant has rights.

Full text of the UDRP is located at the following address: http:⁄⁄www.icann.org⁄dndr⁄udrp⁄policy.htm

2. Other Disputes
Pursuant to the Specification 7 of the Registry Agreement, the Applicant will comply with the following dispute resolution mechanisms as they may be revised from time to time.

--End of Registration Policy Description--

V. Privacy and Confidential Information
With regards to private or confidential information collected and⁄or stored within our entire registry system, we will implement both technological and procedural measures to protect the privacy and confidential information of registrants and users. All private and confidential data will be stored in secure databases using encryption and leading safeguarding technology. Similarly, access to such information will only be available through complete adherence to both online and offline procedures including providing multi-level digital, verbal or paper verification passwords.

VI. Outreach and Communication
The .餐厅 gTLD Registry plans to develop and execute a comprehensive outreach and communications marketing and promotion campaign that will begin well before the official launch of the gTLD and continuing on for the entirety of the gTLD’s operation. These efforts include, but are not limited to: Registry⁄Registrar outreach and business development; online marketing via publisher networks, social networks, and search engines; print advertising and marketing; tv and outdoor advertising; industry related convention sponsorships; scholastic and university outreach. By extending our outreach and communications efforts to as wide an audience as possible, we will be able to touch the broadest sectors of society and promote the benefits of the new .餐厅 gTLD domain space.

Similar gTLD applications: (3)

gTLDFull Legal NameDetail