18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.boehringerBoehringer Ingelheim Pharma GmbH & Co. KGView

18c. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Boehringer Ingelheim’s proposed initial limited use of the .boehringer gTLD will minimize social costs by eliminating the need for third-party brand owners to defensively register their trademark in the .boehringer gTLD, unlike with open registries. In addition, the .boehringer gTLD will provide consumers with a trusted source for the company’s content, goods, and services without the risk of fraud, misdirection, infringement, phishing, malware, and other scams that consumers are plagued with in .COM and other open gTLDs.

18c i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

There will not be multiple applications for a particular domain in the proposed .boehringer gTLD, because this will be a restricted, exclusively-controlled gTLD where only Boehringer Ingelheim will authorize⁄issue registrations within the gTLD to itself and affiliated entities for business purposes .

18c ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Boehringer Ingelheim does not envision any advantageous pricing, introductory discounts, or bulk registration discounts, because it will not be marketing or creating commercial initiatives for the sale of .boehringer domain names.

18c iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

The proposed .boehringer gTLD will be a self-funded, exclusively-controlled gTLD available only to Boehringer Ingelheim and affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this gTLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

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