18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.dealsTop Level Domain Holdings LimitedView

The goal of the .DEALS top-level domain is to offer online and in-store shoppers a readily identifiable and easily accessible platform for discounted products and services. The .DEALS domain will help people connect with individuals, manufacturers and organizations that are offering promotional content, products and services. Similarly, merchants providing discounted products or services will be able to connect with consumers.

Internet deals and coupon codes provide reduced cost, free shipping, buy-one-get-one-free deals, or a dollar or percentage discount, which can be redeemed online or in-store.

More people are opting to browse through websites for deals before purchasing.

Discounted merchandise and services have become more popular with consumers. While there are currently popular and successful websites such as SLICKDEALS.COM, FATWALLET.COM, and GROUPON.COM (24,613,923 subscribers as of 3⁄17⁄2011; source: http:⁄⁄www.quora.com⁄How-many-people-receive-Groupons-daily-emails) that include sections on businesses which are offering discounted products, content and services, no top-level domain exists that fully and clearly represents people, organizations or companies interested in offering or advertising deals.

.DEALS is a top-level domain name that will provide an easily recognizable identity for advertisers and stores to make it easier for them to communicate with customers seeking discounts and deals. Consumers seeking good deals will be able to find vendors offering them more easily.

Similar gTLD applications: (2)

gTLDFull Legal NameDetail
.couponTop Level Domain Holdings LimitedView
.saleTop Level Domain Holdings LimitedView