18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail

In terms of specialty, the applied-for “.STRING” is meant to serve as the hub for Chinese apparel companies, fashion product producers and leisure industry. < b r />< b r /> At the service level, as mentioned in Question 18(a), the Applicant has selected KNET as the Back-End Service Provider due to its business and technical expertise in the Chinese domain name registry industry. < b r />< b r />< b r /> The KNET Shared Registry Platform (“KSRP”) is designed, implemented and operated to provide high availability, secure, robust and scalable registry services. KSRP shall fully conform to, and exceed the Registry Performance Specifications (Specification 10 of the gTLD Registry Agreement). < b r />< b r /> The Applicant’s goal with regards to reputation is to make “.STRING” TLD a specialized and secure realm that is widely recognized and respected by Chinese fashion community, and Internet users who wish to know about the latest fashion trend will know instantly that the “.STRING” TLD will be the place to go to. < b r />< b r /> What do you anticipate your proposed TLD will add to the current space, in terms of competition, differentiation, or innovation? < b r />< b r /> Competition < b r /> While “.STRING” does not compete directly with “.com”, it gives the Chinese Internet community more choice. Internet users, registrant will be able to compare “.STRING” TLD with other generic TLDs in terms of retail price, registry services and reputations to pick up its preferred TLD. The addition of “.STRING” TLD will no doubt stir up competition in the global gTLDs market. < b r />< b r /> Differentiation < b r /> “.STRING” is a unique Chinese TLD that focuses on a niche market for Chinese Internet community. Chinese fashion community will take advantage of the “.STRING” TLD to conduct online business, Internet users will have a clustered space to browse and follow up the latest fashion trend. < b r />< b r /> What goals your proposed gTLD have in terms of user experience? < b r />< b r /> The Applicant believes that “.STRING” as a gTLD will achieve the following goals in terms of user experience: < b r />< b r /> Intuitive and Easy to Remember: < b r /> “.STRING” is a Chinese Top Level Domain,“.STRING” domain names thus are intuitive and easy for native Chinese speakers to remember, which will in turn greatly simplify and facilitate the adoption and utilization of this domain name and the access. < b r />< b r /> Precise and Elegant: < b r /> As mentioned above, “.STRING” is a precise and elegant suffix to refer to vogue in Chinese language. With the introduction of “.STRING” to the Chinese TLD market, the Chinese Internet users can fully capture the meaning of “.STRING” domain names and thereby visit the “.STRING” domain names with full awareness of what they would expect. < b r />< b r /> Provide a complete description of the applicant’s intended registration policies in support of the goals listed above. < b r />< b r /> Open Registration < b r />< b r /> “.STRING” is open to registration by any company and individual. < b r />< b r /> String Policy < b r />< b r /> Valid IDN characters are able to register at the sub-level. Please refer to answer to Question 15 for the applicable IDN characters in the IDN table. More registration requirements on IDNs please refer to the answer to Question 44. < b r />< b r /> In addition, ASCII characters can also be registered as a sub-level Domain name. allowed ASCII characters are the English-language letters A through Z, the digits 0 through 9 and hyphens (LDH -- Letters, Digits, Hyphens). < b r />< b r /> a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 - < b r />< b r /> Hyphens however cannot be used for the first or last character of the second level domain name. Spaces and special characters (such as !, $, &, é, and so on) are not acceptable. The maximum number of LDH characters accepted for a second level domain is 63. < b r />< b r /> WHOIS Policy < b r />< b r /> “.STRING” shall operate as a ʺthickʺ registry, in which all of the information associated with registered entities, including both technical information and social information is stored within a central registry repository. < b r />< b r /> The Applicant shall abide with any relevant ICANN Whois Policy. < b r />< b r /> Others < b r />< b r /> UDRP and URS as described in the answer to Question 29 < b r /> Sunrise and Landrush process as describe in the answer to Question 29 < b r /> Geographic name restriction as described in answer to Question 22 < b r /> Trademark protection as describe in answer to Question 29 < b r /> Domain Name Lifecycle as describe in answer to Question 27 < b r /> Data Privacy as describe in Question 18(c) below < b r /> Reserved and Blacklist label as describe in the answer to Question 22 and 29 < b r />< b r /> Will your proposed TLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures. < b r />< b r /> The Applicant will adopt appropriate policies to protect the privacy of registrants and its domain name users in line with the policies by ICANN as well as the privacy regulation of Hong Kong which the Applicant is incorporated. < b r />< b r /> As such policy and regulation may be modified in the future, the Applicant will also amend its privacy policy accordingly. < b r />< b r /> Specifically, the Applicant is subjected to the Hong Kong Ordinance No 81 of 1995 known as “Personal Data (Privacy) Ordinance”. In brief, the Applicant shall < b r /> indicate to the registrant what’s the purpose of the personal information collected would be used for and how it would be used. < b r /> only use personal data for the purpose as indicated to the registrant < b r /> allow registrant to request information the Applicant hold about them within 40 days of their requests. The Applicant may request registrant to prove their identity and pay a reasonable fee before such request is processed. < b r /> correct or delete the information if the registrants informs the Applicant of any inaccurate information. < b r /> impose additional requirements for third party to access the personal information < b r /> acknowledge that the registrants may sue the Applicant for damages results from the releasing data that the Applicant should have kept confidential or from any other breach of the Ordinance. < b r />< b r /> In general, the Applicant stipulates how the personal information will be collected and used and how the WHOIS information will be displayed. Any information other than the WHOIS shall not be collected and used. No personal information will be collected without the consent of the registrants and the registrants shall have the Rights to Confidential, Rights to Knowledge, Rights to Opt-out⁄Change Data⁄Prohibit Use. < b r />< b r /> The information submitted by the registrants shall be regarded as classified information and shall be processed by specially designated personnel. Without the written consent of registrants, the information collected cannot be used in the way other than WHOIS purpose. < b r />< b r /> The Back-End Service Provider shall deploy security measures to protect the integrity of the database against potential stealth or unintended leakage. Please refer to answer to Question 30 for more information in this regard. < b r />< b r /> Describe whether and in what ways outreach and communication will help to achieve your projected benefits. < b r />< b r /> During the application, the Applicant will reach out to the registrars serving the Chinese community (particularly in China) to seek their support. There are only small numbers of ICANN accredited registrars in the region and the Applicant will have private meetings with these registrars. Additionally, the Applicant will also seek out other domain name resellers and encourage them to become ICANN accredited registrars so as to be eligible to participate in the launch of “.STRING”. < b r />< b r /> Prior to the successful application of “.STRING”, the Applicant shall begin early communication via press releases and media interviews within the Chinese media to ensure companies and individuals would be well-informed of the pending launch of “.STRING”. The Applicant may take pre-registration to gauge the demand but will not accept any advance payment. < b r />< b r /> After the Applicant has signed the registry agreement with ICANN, the Applicant will embark on a 30 days targeted Sunrise marketing campaign to ensure companies and trademark owners participate in the “.STRING” Sunrise. The Applicant shall provide a code of conduct to its marketing partners to prevent any spam abuse or misrepresentation of “.STRING” sunrise. < b r />< b r /> Following the “.STRING” sunrise, the Applicant shall organize a Landrush ceremony in China and⁄or Hong Kong, inviting partners (e.g. registrars) as well as media representatives. The Applicant will also begin the extensive marketing, including online and offline advertising. The Landrush marketing effort will also last another 60 days. < b r />< b r /> After the launch of “.STRING”, the Applicant, from time to time, will embark on marketing and communication campaign to promote the utilization and adoption of “.STRING”. The Applicant will also actively seek out ingenious usage of “.STRING” and to work with them to promote the awareness and positive use of “.STRING”.

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