18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail

“.STRING” is meant to be target the mass Chinese Internet community. As such, the Applicant will adopt commonly adopted policy and practices as so far as possible such that the community has more familiarity and less learning curve.

“.STRING” will have Sunrise and Landrush processes prior to opening the general registration to ensure the relevant rights owners have their first rights to their names. The Applicant will also adopt the Trademark Clearing House to reduce cybersquatting. Furthermore, the Applicant will have additional protection for geographic names. Details of these protections are described in the answer to Question 29.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

The Applicant will seek to adopt commonly adopted practices in the handling of multiple application of a particular domain name.

During Landrush period, multiple eligible applications for a particular domain name will be resolved using auction. The Applicant may engage a third party domain name auction partner to conduct the auction process.
After Landrush period, multiple eligible applications for a particular domain name will be handled on a first-come first-served policy.
If there are any disputes, it will be resolved according to the principles of UDRP.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

The Applicant intends to implement promotion discounts and bulk registration discounts for the registrars and registrants. Depending on the market condition and competitions, the Applicant may offer deep discount or even free registrations. These discounts will be implemented to match the respective marketing and promotion campaign.

The pricing policy for “.STRING” and its promotion or bulk discounts will be clearly published on the Applicant’s website. The pricing policy will be offered to all ICANN accredited registrars. The Applicant will not engage in preferential discounts.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for period of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

The Applicant will make contractual commitments to the Registrars that the wholesale price increase would not be more than 10% per annum to offset the increase in operation cost. The Applicant further makes commitment that affected registrars will have at least 6 months advance notice of any pending price adjustment.

If the Applicant intends to make a significant price increase (more than 10% per annum) for sustainability and continuity, the Applicant will make its case for ICANN review. The Applicant will cooperate with ICANN with any public consultation process. The Applicant is aware that ICANN may or may not grant such significant price adjustment on its own discrete.

The Applicant will offer optional multi year registrations, for up to ten years. Any registrants who make advance payment for multi year registrations will not be affected by any price adjustment during the period they had made advance payment for.

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