18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.bcgThe Boston Consulting Group, Inc.View

(c) What operating rules will you adopt to eliminate or minimize social costsWhat other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

• How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

o As a restricted, exclusively-controlled TLD, all domain applications will come from stakeholders within BCG. Any conflicts will be resolved internally.

• Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

o All costs from domain registrations will be considered cash outflows. As a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes, the Boston Consulting Group does not plan any cost benefits to encourage registrations and offset costs.

• Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

o The proposed .bcg gTLD will be a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes and will not charge a fee for domain name registrations. Therefore no considerations or contractual commitments will be made to registrants regarding the magnitude of price escalation.

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