18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.HOTMAILMicrosoft CorporationView

We believe that the operation of a gTLD registry that matches our Hotmail brand, the registration of all .hotmail domain names in the name of Microsoft Corporation or its wholly owned subsidiaries, and the use of those domains in accordance with our requirements will serve to eliminate or minimize social costs and negative consequences‚ĀĄcosts imposed on consumers.
i. How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
We anticipate that domains in the .hotmail registry will only be registered to Microsoft Corporation or its wholly owned subsidiaries. We do not anticipate receiving multiple applications for a particular domain and, accordingly, believe that there will be no need for any resolution.

ii. Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Because all .hotmail domain names will be registered to Microsoft Corporation or its wholly owned subsidiaries, there will be no cost benefits for registrants.

iii. The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
We do not intend to make contractual commitments to registrants regarding the magnitude of price escalation because the universe of registrants will be limited to Microsoft Corporation and its wholly owned subsidiaries. We intend to comply with the provisions of Section 2.10 of the Registry Agreement.

Similar gTLD applications: (10)

gTLDFull Legal NameDetail
.MICROSOFTMicrosoft CorporationView
.BINGMicrosoft CorporationView
.XBOXMicrosoft CorporationView
.SKYPEMicrosoft CorporationView
.SKYDRIVEMicrosoft CorporationView
.OFFICEMicrosoft CorporationView
.DOCSMicrosoft CorporationView
.LIVEMicrosoft CorporationView
.WINDOWSMicrosoft CorporationView
.AZUREMicrosoft CorporationView