18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.appCharleston Road Registry Inc.View

18.c. Minimizing Social Costs and Other Negative Consequences

18.c.i
Should ICANN grant Charleston Road Registry’s exemption to the Code of Conduct, and the proposed gTLD operate with Google as the sole registrar and registrant, members of the public will not be able to directly register domain names in this new gTLD. Members of the Network will, however, be given the opportunity to make use of a vanity second-level domain as a memorable identifier linked to their application offerings in the .app gTLD. Network members will be assigned a vanity domain name pursuant to Google’s forthcoming eligibility guidelines. In addition, Google will follow ICANN rules for attributions of trademarked second-level domains and will offer other protections for trademark owners, including but not limited to an extended Trademark Claims Service of indefinite length.

18.c.ii
Should ICANN grant Charleston Road Registry’s exemption to the Code of Conduct, the proposed gTLD will operate with Google as the sole registrar and registrant. As registrations will be granted based on Google business needs and user demand, Charleston Road Registry will charge prices commensurate with overall business costs. Charleston Road Registry does not intend but reserves the right to offer introductory discounts and bulk registration discounts to this sole registrant.

18.c.iii
Should ICANN grant Charleston Road Registry’s exemption to the Code of Conduct, the proposed gTLD operate with Google as the sole registrar and registrant. As registrations will be granted based on Google business needs and user demand, Charleston Road Registry will charge prices commensurate with overall business costs. Contractual commitments to registrants regarding price escalation are not relevant to Google’s mission or goals for the new gTLD at this time, as Google is the sole registrant.

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gTLDFull Legal NameDetail
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