18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.bbbCouncil of Better Business Bureaus, Inc.View

18a. Describe the mission⁄purpose of your proposed gTLD

(a) Mission and Purpose of the Proposed .bbb TLD
For 100 years consumers have turned to Better Business Bureau (BBB) for objective, unbiased information on businesses and charities. The Council of Better Business Bureaus (CBBB), Applicant for the proposed .bbb TLD, currently serves as the umbrella organization for local BBBs in the US and Canada. Today, 116 BBBs serve communities across the U.S. and Canada, evaluating, accrediting, and monitoring approximately four million businesses and charities across North America.
BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
• Creating a community of trustworthy businesses and charities;
• Setting standards for marketplace trust;
• Encouraging and supporting best practices;
• Celebrating marketplace role models; and
• Denouncing substandard marketplace behavior.
BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’ or charity’s track record of delivering results in accordance with BBB standards and addressing customer concerns in a timely, satisfactory manner.

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gTLDFull Legal NameDetail