18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.cbnThe Christian Broadcasting Network, Inc.View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

As a brand, CBN will have complete control over the ability to register names and will be using all names to benefit⁄strengthen the brand. Any disputes about use and management of domains will be handled within CBN management.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

All registrations will be controlled by CBN as the sole registrant. Because CBN will not be selling domains on the open market, CBN will not have any advantageous pricing, introductory discounts, bulks discounts, or other such promotions in the public market.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

As a brand, CBN will have one registrar and CBN will be the sole registrant so price increases and price escalation policies for individual domains are not necessary.

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