18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new gTLD in line with ICANN’s Affirmation of Commitments are:
1. to promote consumer trust and reduce the risk of malicious abuse. Next will have control over the registration and use of domain names under .next domain space, which will provide internet users with confidence in a domain name under that domain space. As a leading retailer, with a significant online business, maintaining uncompromised reputation in its online presence is critical for Next. The use of .next at the top level will differentiate it from the range of names registered at the second level of existing TLDs that match the names of retail service companies. These names can be registered for non-retail services, and are also subject to the registration of minor misspellings of the brand for phishing and other malicious purposes;
2. to promote competition among participants in the retail industry as well as existing TLD registry operators that do not implement mechanisms to build consumer trust; and
3. to promote consumer choice and innovation by its ability to implement user-driven improvements from feedback and discussion.
Next anticipates to maximise the advantages of a restricted gTLD in fostering its online reputation. The .next gTLD will also assist its marketing and specialty service⁄product development. The proposed new gTLD is anticipated to provide service levels, functionalities and security measures tailored for its effective interaction with its own customers while fostering creativity and innovation. Strengthened security measures, service level improvements and reputation will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .next gTLD will be distributed not only to its direct customers, but to the internet community at large.
18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
It is anticipated that the proposed .next gTLD will make positive contributions to the wider internet community by providing:
The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Next can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .next domain space. As a restricted gTLD, domain name registrations will be restricted to affiliate entities of Next eliminating potential registration abuses. Internet users will be able to rely on the authoritativeness of the domain names under .next domain space, which will differentiate interaction between internet users and Next.
The differentiation of .next gTLD as a trusted site for Next will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internets users will be encouraged to interact with domain names under .next domain space. The existing TLD registry operators and Next’s industry competitors relying on existing domain name system will be required to address and overcome some of the shortfalls of the existing system. As a result, internet users will benefit with improved services and competitive pricing.
The .next gTLD will simplify how internet users interact with Next by providing a distinctive domain space. Internet users will be able to directly navigate to .next gTLD site, saving time and resources searching for an official site. Together with consumer trust in the .next gTLD, internet users will come to differentiate .next gTLD as a trusted and authenticated site.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also pose a potential limitation to businesses and organisations in establishing a coherent global online brand presence. It is often difficult to register a relevant and desired domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. As a restricted gTLD with an ability to effectively create second or third level domain names on demand, Next will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system in terms of consumer choice.
Today, internet users experience difficulty in locating legitimate business on the internet due to user confusion. This confusion stems from both malicious registrants as well as by legitimate businesses. Businesses evolve over time and some businesses (including trademark or service mark holders) have difficulties registering their business name as a domain name due to unavailability of desired domain names in the existing internet space.
POSITIVE USER EXPERIENCE:
The proposed new gTLD is anticipated to provide positive user experiences, which meet the changing and growing needs of the global internet community. Next will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Next. Therefore, .next gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence;
- Use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
Further, it is also intended to address the concerns with the current domain name system, which is open to potential malicious abuse and user confusion in the registration processes. Although, the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the proposed .next gTLD is anticipated to prevent any potential abuses in the registration processes thus reducing overall costs to internet users.
Elimination of user confusion and potential for malicious abuse will strengthen user confidence in the domain name system, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.
The proposed new gTLD registration policy is attached in response to Question 28.
As a restricted gTLD, registrations for domain names will only be available to affiliate entities of Next in support of its mission and purpose.
In addition, the domain name registration processes in the proposed new gTLD will address the minimum requirements as mandated by ICANN, including but not limited to minimum rights abuse prevention measures such as the use of the Trademark Clearinghouse.
18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
Next is committed to protection of privacy and confidential information in accordance with its mission and purpose of the proposed new gTLD fostering increased consumer trust through providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information. Next also complies with all relevant requirements and standards including the Data Protection Act 1998 (UK).
- what information it collects: Next collects certain information such as name, address, details of credit card (if paying by credit card), telephone number, password and e-mail address) in case an internet user registers with Next;
- how Next obtains personal information: personal information is obtained either directly from the internet user when registering or from a third party such as credit reference agencies;
- how Next uses the personal information:
-- to process orders;
-- to manage internet users’ accounts;
-- to administer its websites;
-- to monitor customer traffic and site usage;
-- to notify internet users about enhancement to Next services;
- who it discloses personal information to: Next discloses the collected information with:
-- credit reference agencies;
-- legal and debt recovery representatives for debt collection and debtor tracing purposes to manage internet users’ accounts;
-- reputable companies to fulfil orders or process data; and
-- Next Group companies to administer its website.
Next will also provide information about particular internet users, if requested to do so by the police or any other regulatory or Government authority investigating suspected illegal activities. Further internet users also have the right to access the personal data that Next holds on them and can ask for a copy after payment of £10 fee and a written request to the Group Data Protection Manager at Head Office, quoting Security and Privacy Enquiry.
Next will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Next and its users interacting with Next online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .next gTLD. Next already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access.
Such measures include: utilising Gartner Magic Quadrant MSS providers with DDOS protection at the peering point to supplement their own internal security measures and continuous cycles of penetration testing using multiple tools and partners. These security measures are combined with a series of internal fraud alerting systems and network forensic tools to ensure that customers data and movements can be investigated and resolved quickly should their own security measures be compromised and their accounts accessed.
Next is also currently working towards full PCI accreditation to certify its commitment to customer’s payment details security.
Next will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .next domain space.
18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity. During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
Similar gTLD applications: (3)
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