18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.GEDGED Domains LLCView

The primary mission and purpose of the .GED gTLD is to provide a trusted, verified, vetted, and intuitive online community to aggregate GED® test information and quality GED® products and services for potential candidates, consumers, states, and authorized licensees and partners. Forty million adults in the United States alone lack high school credentials as well as the associated access to opportunities for training, higher education, and family-sustaining jobs. Every day, however, new websites are created online to defraud this audience by selling bogus online high school diplomas, tests, and preparation systems that are not part of the nationally recognized GED® testing program. The .GED gTLD will become a recognizable symbol of quality products and services associated with the official GED® testing program. GED Domains LLC, the entity which has filed this application, will be the vehicle which brings the .GED gTLD to market.

GED Domains LLC is a wholly owned subsidiary of GED Testing Service LLC which is a joint venture between the American Council on Education (ACE) and NCS Pearson Inc, a wholly owned subsidiary of Pearson Plc (Pearson), two industry-leading organizations with a common focus on adult learning. ACE is a major coordinating body for the nation’s higher education institutions, representing more than 1,600 college and university presidents, and more than 200 related associations nationwide. For 70 years, ACE has served as the steward of the GED® testing program overseeing all aspects of the GED® test, including but not limited to: policy, development, testing, and compliance.

Pearson is the worldʹs leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 36,000 people in more than 70 countries, and is listed on the London and New York stock exchanges.

18.1.1 History of the GED® Brand
GED® is a registered trademark for the nationally recognized test administered by states and jurisdictions to measure high school-level skills and knowledge for adults who did not complete a traditional high school program. At the request of the United States military, the GED® test was first developed in 1942 to help World War II veterans finish their high school studies and reenter civilian life. New York was the first state in 1947 to accept a GED® test credential as a high school equivalency credential and by 1974 all states accepted the credential. GED® test credentials are now awarded in all 50 U.S. states, the District of Columbia, U.S. territories and insular areas, Canada and internationally. The GED® test credential is now the most widely accepted and respected high school equivalency credential.

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gTLDFull Legal NameDetail