18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.sakuraSAKURA Internet Inc.View

18.10. OUR PREMISE

(1) We intend to utilize .sakura effectively for improving the vital use as well as promoting, expanding and growing the new gTLD as well as our existing TLDs.

(2) SAKURA Internet will be the sole Registrant of the proposed .sakura, and we will primarily control the use of the SLDs by our own registration policies and through a process of qualification, restricting the use within ourselves. Therefore, as an assumption, we expect no multiple domain name applications for the same name space. Example of the SLDs:rentalservername.sakura, r&dprojectname.sakura

(3) As we have the liberty of selecting a Registrar for .sakura at our discretion from the existing ICANN Accredited Registrars, we plan to identify and appoint a Registrar of our choice, and outsource our entire Registry operations for the proposed .sakura. Registry Services are further explained in the answer for #23 (Registry Services).

(4) SAKURA Internet will offer initial domain name registration for a period of 1 to 10 years, complying with the Registry Agreement. We do not intend to charge for the .sakura registrations; however, should we decide to charge fees for the registrations, we will notify the Registrar in advance, as per the Registry Agreement.

(5) Our measures to protect the privacy and confidential information of the .sakura users are explained in the answers for #30 (Security).

(6) As per the cost benefits of .sakura, we anticipate the most impact on our core business domain⁄market. We will take full and direct advantage in maintaining our branded business momentum. Meanwhile, by using .sakura proactively, we will encourage the domain name markets to expand the new gTLD and the existing TLDs. Consequently, we anticipate the impacts and influences in ʺcreating future valuesʺ by improving the vital use and expanding the scale of the domain name usage.

(7) In terms of the benefits offered to the customer market, .sakura will promote customer trust and choice (for both business and consumer) by simplified domain names and easier internet search and access, and by exclusive and authenticated access to the correct and desired information (by more direct keyword ʺgTLDstringʺ search). For specific descriptions of the purposes and benefits, please see #18.7 (OUR OBJECTIVES & PURPOSES)

(8) As described in #18.9 (OUR EFFORTS ON .sakura EXPANSION), we believe our proposed marketing and public relations activities, as well as our communications outreach, are efficient and effective measures to achieve our projected benefits.

(9) SAKURA Internet projects the number of .sakura SLD registrations, based on the existing services offered, to be around 10 during the initial year, 20 during the second year, and 100 in the third year. Even with a maximum estimation, the numbers may increase up to no more than 1000 during the planned three years.

Similar gTLD applications: (2)

gTLDFull Legal NameDetail
.nttNIPPON TELEGRAPH AND TELEPHONE CORPORATIONView
.jprsJapan Registry Services Co., Ltd.View