18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.YAHOOYahoo! Domain Services Inc.View

Yahoo! Inc. is a premier digital media company which delivers personalised digital content and experiences across devices and around the globe to vast audiences.

Yahoo! Inc. was developed in 1994 by founders, David Filo and Jerry Yang and incorporated in 1995. We are a Delaware corporation with headquarters in Sunnyvale, California, and employ over 10,000 staff who are based in offices in more than 25 countries, regions and territories. Yahoo! has been a publicly traded company since 2006 and in the 2010⁄2011 year had revenues of $6.3 billion.

Our product offerings fall into three main categories: communications and communities; search and marketplaces and media. The majority of our offerings are marketed in more than 25 languages and in more than 50 countries, regions and territories.

Yahoo! is the leading online ad network in the U.S., with more total unique visitors, average daily visitors, and total pages viewed than any other ad network. We derive the majority of our revenue from display and search which for calendar year 2010 represented 84% of our total revenue.

Yahoo! Domain Services Inc (YDS), a subsidiary of Yahoo! Inc. will manage Yahoo! Inc.’s gTLD domain name matters, including the .yahoo TLD. YDS’s goal is to assist Yahoo! Inc. with building and operating a cutting-edge domain name registry and creating a unique space where customers and internet users can learn about .yahoo products and services in a targeted manner. YDS is applying for .yahoo which it will manage for Yahoo! Inc.
The .yahoo registry will be a standard registry, not community based. Its purpose will be to:

Ensure Yahoo! remains at the forefront of innovation by keeping pace with internet technology developments in line with other leading digital media companies;
Protect Yahoo!’s intellectual property and ensure that the integrity of the Yahoo! brand is maintained at the highest possible level in the domain name system. We have a portfolio of registered intellectual property rights around the world and securing the term, .yahoo, is an extension of current brand protection policies;
Provide a platform for the delivery of secure digital material

The success of the .yahoo registry will be determined by the enhancement in the equity of the Yahoo! brand and in terms of the security and stability it brings to our communications.

In this answer, the terms “We” and “Our” may refer to either Yahoo! Inc. or Yahoo! Domain Services Inc.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.FLICKRYahoo! Domain Services Inc.View