18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.targetTarget Domain Holdings, LLCView

The mission and purpose of the .target gTLD is to meet the needs of Target Corporation and to help make Target the preferred shopping destination for its guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling its Expect More. Pay Less.® brand promise.

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,765 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information on Target Corporation, please visit http:⁄⁄pressroom.target.com⁄pr⁄news⁄corporate-overview.aspx. For more information about Target’s commitment to corporate responsibility, visit http:⁄⁄hereforgood.target.com.

Target Domain Holdings, LLC (“Target Domain”) is a subsidiary of Target Corporation. Target Domain will operate the .target gTLD as a closed registry. Target Domain will be the sole registrant of all domain names within the registry.

All domain names within the .target gTLD will be used in association with content provided by Target Corporation or its other subsidiaries.

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gTLDFull Legal NameDetail