18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.VUELOSDespegar Online SRLView

18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Despegar believes that a proposed .VUELOS gTLD has the potential to offer the following benefits to Internet users and consumers:
-Establish a trusted source of information and an online marketplace for the millions of consumers who make travel reservations through Despegar’s websites, as well as serve as a secure point of sale location for numerous global airlines, for third parties seeking information, and for the general Internet user population;
-Provide Despegar and its qualified subsidiaries and affiliates with short and memorable Internet addresses; provide increased navigation to products, services, advertising campaigns, public interest content, public awareness initiatives, etc.;

-Minimize the cost and need for defensive registrations because domain names within .VUELOS will only be allocated internally to Despegar and its qualified subsidiaries and affiliates, at least for the first three years of operation; and
-Develop a potential platform for secure access to, purchase of, and distribution of Despegar’s services and information to its Spanish-speaking consumers, in order to minimize the potential for counterfeit or infringing goods and services.

18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The primary mission and purpose of the .VUELOS gTLD is to provide a trusted, hierarchical, secure, and intuitive online marketplace to deliver Despegar’s content, services, and information relating to airline bookings and Despegar’s other offerings and information to Spanish-speaking customers, interested parties, and the general internet population. As Despegar continues to expand, it wishes to pursue and develop opportunities to market and distribute its online content and products to consumers throughout Latin America, the United States, and internationally on various platforms, including the Internet and mobile devices, among others.

The tourism industry and travelers alike increasingly use the Internet as the main portal for making travel reservations. Given the increasing demand to access Despegar and its products through a variety of channels, including domain names, Despegar believes that a .VUELOS gTLD has the potential to provide an innovative, virtual avenue to Despegar goods and services that will deepen and broaden its relationship with consumers.

Most importantly, Despegar will be able to provide access to its products and online content in a namespace devoid of piracy, cybersquatting, and other malicious activities. Providing consumers with a trusted experience is paramount to Despegar, and a .VUELOS gTLD will be used to further that goal by creating a safe, dedicated marketplace serving Spanish-speaking consumers and interested parties.

While online travel companies such as Despegar fight a never-ending battle to protect consumers from piracy on the Internet, .VUELOS would offer consumers a safe and intuitive means of accessing authorized content from Despegar and its qualified subsidiaries and affiliates, as well as for shopping for and making reservations for travel-related services.

18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

The primary driving factors of the .VUELOS gTLD are differentiation and innovation. Additionally, Despegar believes that the creation of a space dedicated to Spanish-speaking individuals that are interested in, and businesses that offer, airline- and travel-related content will benefit this group of consumers and businesses, as well general Internet users. The number of domain names registered will not measure the success of the gTLD, but rather success will be judged by the level of consumer recognition and trust that is placed in the .VUELOS gTLD. Using this benchmark, Despegar strives to build consumer recognition and trust through the usage of the .VUELOS gTLD that rises to the level of that found in the .EDU and .GOV gTLDs.

18.2.3 What goals does your proposed gTLD have in terms of user experience?

Despegar believes that the .VUELOS gTLD will provide a trusted ecosystem experience for Spanish-speaking individuals and for the millions of consumers worldwide who make reservations through Despegar, as well as those who seek information that Despegar provides, such as members of the press. In addition to providing consumers with short, memorable, and intuitive domain names, the .VUELOS gTLD will indicate to consumers that all domains and content therein are owned and controlled by Despegar, thus protecting users from potential infringing, pirated, or harmful content.

The initial use of the .VUELOS gTLD will involve Despegar registering a limited number of second-level domain names. This initial use will provide Despegar’s IT and security personnel the ability to run a number of tests to ensure seamless and secure access to the Despegar websites, and interoperability with various software and Web-⁄mobile-based applications. Once appropriate security and stability issues have been satisfactorily addressed, Despegar will likely begin allocating domain names for internal corporate use and may redirect new .VUELOS domain names to preexisting content. This phased rollout will likely take place over a multi-year period, but is subject to change depending upon a range of external factors.

During this same period of time, Despegar will evaluate potential strategies to use the .VUELOS gTLD in other ways that will advance Despegar’s corporate mission and goals.

18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

Despegar currently intends for the .VUELOS gTLD to be exclusively used by Despegar and its qualified subsidiaries and affiliates, at least for the first three years of operation. Because of this condition, Despegar intends to address registration and use requirements in its qualified subsidiary and affiliate agreements, rather than in a domain name registration agreement.

Notwithstanding this, Despegar will incorporate all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreements.

18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

As an Internet-based travel company, Despegar recognizes that this is an evolving area of law in which there is no international standard. However, due to the fact that every domain name will be registered to Despegar and its qualified subsidiaries and affiliates, at least for the first three years of operation, Despegar has a vested interest in making sure that accurate and current domain name information is readily available in connection with each .VUELOS domain name. For the .VUELOS gTLD, all private and confidential information will be protected.

Despegar will ensure that the operation of the .VUELOS gTLD will be consistent with its privacy policy, available on its website, see http:⁄⁄www.us.despegar.com⁄commercial-web⁄security⁄confidentiality.

In addition, Despegar intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language that has been included in the template Registry Agreement and that has been successfully utilized by existing ICANN gTLD Registry Operators.

The template Registry Agreement states, “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.”

18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Despegar sees the potential for this gTLD to play a large role in Despegar’s future online strategic initiative. However, there are a number of unanswered questions concerning consumer recognition, the adoption of new gTLDs, and the response from search engines in the marketplace that will influence the usage of the gTLD and communication about that usage.

Notwithstanding this, Despegar plans to start using .VUELOS domains initially as redirects to existing .COM domains. Despegar also plans to carefully review the release of new gTLDs by others, the response from search engines to gTLDs, and the perception of consumers. As the marketplace evolves, Despegar will invest in outreach and communication as needed to ensure that its consumers, partners, and affiliates continue to interact with Despegar content in a simplified and efficient manner.

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