18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.कॉमVeriSign SarlView

1 MISSION AND PURPOSE OF PROPOSED GTLD

The primary mission of the DEVANAGARI_TRANSLITERATION_OF_.COM gTLD is to improve the user
experience by offering a fully internationalized domain name (IDN) that includes a transliteration of .com.
This gTLD is intended to serve users whose primary language is based in Devanagari script. For the first time
in the history of the Domain Name System (DNS), internationalized generic top-level domains (gTLDs)
create the capability for speakers of non-Latin-based languages to access the DNS entirely in their native
script. Offering DEVANAGARI_TRANSLITERATION_OF_.COM represents a critical step toward
implementing that functionality. Verisign’s vision is to improve usability of domain names for users of
major scripts around the world. Registrants and Internet users will be able to use their native script, if
desired, to take advantage of their domain name’s functionality, ubiquity, and stability.

Similar gTLD applications: (11)

gTLDFull Legal NameDetail
.नेटVeriSign SarlView
.комVeriSign SarlView
.كومVeriSign SarlView
.קוֹםVeriSign SarlView
.คอมVeriSign SarlView
.點看VeriSign SarlView
.コムVeriSign SarlView
.大拿VeriSign SarlView
.닷넷VeriSign SarlView
.닷컴VeriSign SarlView
.点看VeriSign SarlView