18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.latinoDish DBS CorporationView

c) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
• There will not be multiple applications for a particular domain in the proposed .latino TLD because this will be a restricted, exclusively-controlled where only Applicant and its affiliated, authorized entities will be able to seek and obtain registrations.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
• This question is not applicable to a restricted, exclusively-controlled, self-funded TLD, like the proposed .latino TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
• The proposed .latino TLD will be a restricted, exclusively-controlled, self-funded TLD available only to Applicant and its affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

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